Oracle Marketing Cloud’s development of trigger-based marketing for Trend Micro saw the company deliver customer-centric messaging aligned with the personal customer lifecycle. ‘‘By focusing our email marketing efforts around the customer lifecycle through trigger-based emails, our marketing engagement rates have increased by 63%. Through this customer centric approach, we have developed deeper relationships with our customers, dramatically increasing retention rates,’’ says Will.
By aligning customer data and technology, Trend Micro was able to deliver relevant, meaningful content to its customers at the right time and in the right format. The partnership with Oracle Maketing Cloud has revealed that the key to driving renewals and building loyal customers is to utilize intelligent, targeted, and quality marketing. Trend Micro can now look to further implement a culture of testing and optimizing across the global organization.