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News aggregator Flipboard uses artificial intelligence, human curators, and cloud analytics to help publishers and advertisers worldwide tie their content to consumer interests.
“Oracle’s data cloud platform helps us capture real-time information about what users are reading, whether offline, on the web, [or on] mobile or social platforms. This give us a complete picture of their interests and helps our partners understand how to effectively market to them.”
“[With 85% of US adults using their mobile devices to read news,] “readers aren’t going to spend time switching from one news site to another on their phones. They’re going to want one platform that has it all. And to us, Flipboard is that platform.”