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Grapes of Math

Oracle Customer Viewpoint—

Grapes of Math used analytics-based marketing in the cloud to become the number one wine e-tailer in Latin America—and the third largest in the world. Company logo


Culture Club is developing a wine-loving culture in a country where one barely existed before.

Using cloud technology and advanced data analytics, the Brazilian startup has created a wine club that is acquiring tens of thousands of new members, while growing its existing base with highly personalized marketing campaigns driven by an analysis of customer preferences, purchase histories, and level of wine-drinking sophistication.

Oracle Marketing Cloud helped grow its wine club from 40,000 to 160,000 members.


To Happiness

“Our vision is to deliver moments of pleasure and happiness to each one of our customers.”

—Rogerio Salume, CEO,



Game Changer

“We have the creativity and the innovation in our DNA. One of the most important things for us is to adapt quickly to serve our customers efficiently. Moving marketing campaigns to the cloud enabled us to carry out these actions.”

—Rogerio Salume, CEO,

Rogerio Salume


It's Personal

“Because we are always thinking about the best experience for our customers, we can now treat each customer as a unique individual and not just a profile.”

—Rogerio Salume, CEO,


Cloud Platform for Campaign Marketing

Cloud Platform for Campaign Marketing

“We have a proprietary recommendation system to find the best products and campaigns for each client. Oracle Responsys Marketing Cloud Service Platform integrates with our warehouse, which allows us to gain more knowledge about the habits of our customers.”

—Rogerio Salume, CEO,



Vigorous Growth

With a compound annual growth rate of more than 60 percent, has created a thriving wine-drinking community in Brazil using Oracle Marketing Cloud.

“The more we use the integrated cloud solution, the better and more accurate our recommendation system becomes.”

—Rogerio Salume, CEO,

Brazil's thirst for imported wine will grow 42% by 2016, which would make it the fastest-growing wine market in the world.