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Oracle Advertising (Oracle Data Cloud)
In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing
Understand how contextual techniques are poised to play a central role in advertising and media monetization, picking up where identity-driven targeting leaves off.
Measure connected TV and avoid disinformation
Learn more about Oracle Moat’s connected TV measurement capabilities and our partnership with the Global Disinformation Index (GDI) to successfully combat disinformation.
Oracle Advertising Solutions
Activation
Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.
Featured Products
Moat Measurement
Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.
Featured Products
Disneyland Paris uses Contextual Intelligence to help families find fun
"Before using a contextual solution, the challenge that [we] were facing was a decrease in reach and an increase in cost per acquisition. From the moment we used custom and contextual segments, we saw great outcomes in our campaigns."
Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris
Oracle Advertising customer successes
Learn how the biggest brands, agencies, and publishers use Oracle Advertising to deliver exceptional customer experiences that drive better business outcomes.
Why choose Oracle Advertising?
Optimize media with omnichannel measurement
Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.
Protect your media investments
Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.
Increase campaign effectiveness
Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.
Award-winning solutions for advertisers and publishers
Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety, measurement and analytics, and fraud prevention. See why our customers gave us top honors for optimizing every stage of an advertising campaign.
The Pulse: Digital advertising in a post-cookie world, restaurants driving customer loyalty, and more
Bookmark The Pulse—a monthly roundup of resources and insights on all things digital advertising, adtech, martech, and madtech. Check out some of our latest thinking for digital advertisers, agencies, platforms, publishers, and the industry at large.
Resources to improve digital advertising experiences
How to measure cross-platform impact
Easily reach the right audience, at the right frequency. All you need is the right formula.
Top Seven Trends in Adtech
2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.
How to execute an advanced TV and video advertising campaign
Learn where to focus and what questions to ask to ensure that you develop a solid and safe strategy.
How to create a data-driven digital advertising strategy
Learn how to connect and engage with the right audience and measure how they take actions. Are they the actions you want them to take?
Resources
About Oracle Advertising
Built through global, industry-leading origins, Oracle Advertising solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Learn why Oracle is a leader
Hear directly from analysts and customers. Learn how Oracle Advertising and CX connects advertising, marketing, sales, and service applications with ERP, supply chain, and HR on a unified cloud platform.
See the comparisons
Develop your Advertising and CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Learning resources:
Cloud Customer Connect
Cloud Customer Connect is Oracle's premier online cloud community. It’s specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
More customer community groups
Find a partner, become a partner
Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.
Adtech best practices
Adtech software is used by companies and ad agencies to purchase advertising space and by publishers to price and sell their ad space. But adtech can be confusing because there are many types of adtech and many different uses for it. To fully understand this arena, it’s good to be aware of the best practices, next practices, and complementary tools so you can achieve superior results.
Additional best practices
Get started
Join the Oracle Advertising team
Build your career with some of the most innovative leaders in the adtech industry.
Attend an event
Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.
Request a Moat demo
Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.
Contact us
Reach our associates for sales, support, and other questions.