But it’s more than just reaching the right audience; you must be in the right environments at every point in your customer’s journey. Oracle Advertising provides you with a comprehensive view of your customers through online data, purchase-based data, contextual intelligence, and brand safety signals.
Whether you want to drive loyalty among your current owners, build awareness among prospective customers, engage consumers actively in the research phase, or convert a sale when someone is ready to buy, we’ve got the tools to help you target the right people, no matter where they are in their buying process.
We compile various ownership signals to provide you with variety of ways to target customers within our digital audience marketplace. These audiences contain offline signals, such as vehicle registrations and aftermarket service providers at the VIN level, and online sources, such as auto parts websites.
We source in-market signals from online auto research and other automotive industry-specific sites, as well as behavioral data from across the web, including user visits, clicks, use of financial calculators, vehicle builds, comparisons, and more.
Brand safety is no small issue. Protecting consumer trust means protecting your brand from content that doesn’t align with its values. Engage customers at the right moment and on safe touchpoints with speed, scale, and control—all before you bid on inventory—using Oracle’s brand safety solutions.
Oracle Predicts (PDF) (part of Oracle Contextual Intelligence) segments dynamically place your brand at the center of the conversation through daily automated optimization, allowing you to expand your reach by aligning your creative with trending content in real time.
Build loyalty and stay top of mind with existing vehicle owners or lure owners of competitive vehicles away by leveraging vehicle registration data, aftermarket service providers, and online signals, such as researching vehicle maintenance or shopping for parts. Custom audiences are also available with the help of your Oracle account manager. Vehicle ownership data categories include the following:
Reach in-market for new vehicle consumers at various stages throughout the marketing funnel. These in-market audiences are built by using shopping and ownership signals across our internal data spine and our robust data partnerships. Sources include auto research sites, online car-building sites, financial calculators, and more. Oracle’s in-market audience categories include:
Zero in on relevant buyers by targeting specific demographics, such as age, gender, and various financial attributes throughout your advertising campaigns. Oracle Audiences has demographics that are curated from the best available data sources, including the United States Census, registration and warranty information, public records, and browser language settings. Our demographic audience categories include:
Oracle Contextual Intelligence allows you to connect with customers by aligning your ad creative to their mindset and life moments, improving awareness in a relevant space. Tap into various curated and custom options tailored to your brand’s strategy, including:
Use our digital, third-party audiences for a 360-degree customer view, including where they shop, what they buy, what websites they visit, their demographic and psychographic attributes, and more. Our named audience segments include:
Have confidence that you are reaching people who have access to your dealership or automotive retail locations, especially when driving in-store KPIs. Since many consumers shop close to where they live, you can easily target specific households within a certain radius of your location. Our automotive locations include:
Align your ad creative to the most relevant impressions available to target individuals who actively show interest in auto content.
Engage with people who demonstrate an affinity for cars at varying levels of granularity based on past online engagement with news, blogs, vehicle research, and more. Examples of digital audience categories built using interest signals include:
Entering a new life stage typically means spending more across different retail segments. Leveraging digital audiences that are curated from both online and offline signals will help you identify and target consumers who spend and behave using traits specific to a major life event. Our life stage and event audience examples include:
Build loyalty and stay top of mind with existing vehicle owners or lure away likely owners of competitive vehicles by leveraging vehicle registration data, aftermarket service providers, and online signals, such as researching vehicle maintenance or shopping for parts. Check out the audience examples below to inspire your loyalty and conquest campaigns.
The end of a lease term provides a strong indication of who is, or will soon be, in the market for a new vehicle. These custom audiences are particularly valuable to identify prospective customers at the mid and lower funnel. Choose from:
Purchasing a new, or new-to-you, vehicle is a significant expense for most people. Leveraging financial health audiences can help you reach the most optimal audiences and tailor your messaging accordingly. Check out some credit-related audiences from our data partners below.
While most people don’t buy and sell cars all that often, spending on routine maintenance is another story. Leverage these digital audiences to expand your market or build brand loyalty among your current customers.
Use in-market targeting for those who are on the lot and ready to buy. Oracle’s in-market audiences are informed by shopping and ownership signals across our internal data spine and our robust data partnerships, including sources, such as auto comparison sites, online car-building websites, financial calculators, expiring car leases, and more. Our in-market audiences include the following:
Leverage Oracle Advertising partnerships with location-based data providers to target people who have visited specific dealerships, or who have been to specific automotive retail locations. Target the types of consumers who would be most interested in your products by using fully customizable Oracle Audiences segments, including:
Tap into consumers who are actively showing intent for a particular purchase in real time.
Contact the Oracle Advertising Hotline to get started