As a CPG marketer, you are dealing with increased competition and other challenges that go beyond not having your own first-party data and visibility into your distribution channels.
Oracle Advertising can help you stay competitive in this changing landscape. Whether you want to drive awareness, acquire more buyers, or get incremental sales from current buyers, we have the tools to help you target the right people, no matter where they are in their purchasing process.
We collect UPC-level transaction data from more than 76 million households across the United States in order to create audiences that can be used to achieve nearly any campaign objective.
We compile offline and ecommerce-based retail spending data from more than 1,500 retailers, encompassing more than $5 trillion in annual consumer spending and more than 11 billion annual SKU-level transactions.
Brand safety is no small issue. Protecting consumer trust means protecting your brand from content that doesn’t align with its values. Engage customers at the right moment and on safe touchpoints with speed, scale, and control—all before bidding on inventory—using Oracle’s brand-safety solutions.
Dynamically place your brand at the center of the conversation through daily automated optimization, aligning yourself with trending content to expand your reach and remain on target during your campaign.
Reach individuals based on actual purchase data. Oracle CPG purchase-based audiences provide retail purchase histories at the UPC-level across grocery, drug, club (store), dollar (store), mass merchandiser, and convenience.
Use location data to target or overlay buyers who shop at CPG retailers that carry your product. Not only can you target these shoppers based on where they go, but also on how recent, frequent, and long their visits are. Some stores include:
Target specific demographics, such as age, gender, and various financial attributes, to zero in on relevant buyers. Oracle Audiences has demographics curated from the best available data sources, including the United States Census, registration information, warranty cards, public records, browser language settings, and more. Our demographic audience categories include:
Build awareness with future customers based on actual UPC-level purchase data from grocery, drug, club, dollar, mass-market, and convenience stores as well as ecommerce sites. Our CPG purchase-based audiences are built using 1:1 consumer shopping behavior from more than 76 million US households. Some examples include:
Gain a customer 360 view, using digital, third-party audiences built from analyzing where people shop, what they buy, websites they visit, demographic and psychographic attributes, and more. Our named audience segments include:
Amplify your brand awareness efforts with content that reflects your values and aligns with your core customers’ values. Minimize media waste and capture your ideal audience. Examples include:
Use specific interest-based targets, based a person’s online or offline behavior to create custom, third-party audience segments using keywords. Examples of our hobby and interest digital audiences include:
You can target consumers whose specific buying style aligns well with your product. These basket-profile audiences are the perfect complement to any brand or category-specific audience plan. Examples include:
Make your brand more visible when a person is consuming content that aligns with your product, such as recipe searches or issues that your product could help resolve. Examples include:
Use relevant purchase data to reach individuals along their buyer journey. Oracle’s CPG purchase-built audiences are built using 1:1 consumer shopping behavior from more than 76 million US households. This data is collected at the UPC-level across different categories, including physical stores (grocery, drug, club, dollar, mass-market, and convenience) and ecommerce sites. Audience examples include:
Use location data from our trusted location-based data providers to target or overlay buyers who shop at CPG retailers where your products are being carried. You can target these shoppers based on where they shop, how often they shop, and length of visit. Some CPG retailers include:
Reach consumers who are likely ready to buy based on purchase data gathered from 1:1 consumer shopping behavior from more than 76 million US households. Some examples of how these buyers are categorized include:
Reach consumers who are actively showing their intention to purchase in real time, through:
Use purchase data to find both known and likely frequent in-store or online shoppers by class of trade. These audiences can be used on their own or with alternative audience or contextual targeting solutions to reach relevant shoppers.
Contact the Oracle Advertising Hotline to get started.