But it’s more than just reaching the right audience; you must do so in the right environments and at every point in your customer’s journey to purchase. Oracle Advertising provides you with a comprehensive view of your customers through online data, purchase-based data, contextual intelligence, and brand safety signals.
Whether you want to convert prospective shoppers into lifelong buyers, upsell current customers, or take share from competitors, we’ve got you covered to target the right people, no matter where they are in their buying process.
We compile offline and ecommerce-based retail spending sources, encompassing more than $5 trillion in annual consumer spending and more than 11 billion annual SKU-level transactions from more than 1,500 retailers.
We collect interest and intent signals from 15 million websites and 100 billion data points per month, including search, page views, and price comparison.
Brand safety is no small issue. Protecting consumer trust means protecting your brand from content that doesn’t align with its values. Engage customers at the right moment and on safe touchpoints with speed, scale, and control—all before bidding on inventory—using Oracle’s brand safety solutions.
Oracle Predicts (PDF) (part of Oracle Contextual Intelligence) segments dynamically place your brand at the center of the conversation through daily automated optimization, allowing you to expand your reach by aligning your creative with trending content in real time.
There is no better predictor of future behavior than how a consumer has spent money in the past. Oracle Retail purchase-based audiences provide retail purchase histories. These audiences are built using actual consumer shopping behavior from offline retail spending sources, encompassing more than $5 trillion in observed annual consumer spending and more than 11 billion annual SKU-level transactions from more than 1,500 retailers.
Leverage your first-party data for your targeting strategy—reengage past customers, suppress your current shoppers, or segment different shopper personas to message to them differently. Your Oracle Advertising team can develop a strategy to include both first- and third-party audiences.
Zero in on relevant buyers by targeting specific demographics, such as age, gender, and various financial attributes, in your campaigns. Oracle Audiences has demographics that are curated from the best available data sources, including the United States Census, registration and warranty information, public records, and browser language settings. Our demographic audience categories include:
Oracle Contextual Intelligence allows you to connect with customers by aligning your ad creative to their mindset and life moments, improving awareness in a relevant space. Tap into various curated and custom options tailored to your brand’s strategy, including:
Use our digital, third-party audiences for a 360-degree customer view, including where they shop, what they buy, what websites they visit, their demographic and psychographic attributes, and more. Our named audience segments include:
Have confidence that you are reaching people who have access to your retail locations, especially when driving in-store KPIs. Since many consumers shop close to where they live, you can easily target specific households within a certain radius of your retail location.
Interest is demonstrated by online behavior, such as reading blog posts or conducting an online search, or by offline behavior, such as the past purchase of a related product or service. You can also create custom, third-party audience segments using keyword lists for more specific interest-based targets. Our hobby and interest digital audiences include:
With Oracle Contextual Intelligence, you can surround your ads within interest-based content to make your brand natively relevant to your consumer in real time. Be the first to grab your targets’ attention and reach them in ID-less environments. Our interest-based contextual segments include:
Entering a new life stage typically means spending more across different retail segments. Leveraging digital audiences curated from both online and offline signals will help you identify and target consumers who spend and behave with traits specific to a major life event. Our life stage and event audience examples include:
With the rapid adoption of ecommerce and the growth of direct-to-consumer business models, you will need to continuously engage with fickle online shoppers for retention and new customers. Our online-based audiences and categories include:
With Oracle Contextual Intelligence, you can target consumers who made past purchases in your retail category several different ways. Customize your audiences to reach those who purchased within a specific dollar amount, made an online versus offline purchase, purchased within a certain timeframe, and more. Tailor the types of audiences you’d like to create with the following targeting tactics:
Engage with individuals based on retail app downloads across various retailers and retail categories. Oracle has a variety of audience app categories to choose from, including:
Reach target audiences who exhibit specific shopping styles based on actual consumer shopping behavior from offline retail spending sources. Examples of these digital audiences include:
Consumers demonstrate in-market intent by searching for a particular product, reading about product specifications, adding items to a shopping cart, placing bids in online auctions, requesting quotes for goods or services, and more. Here are some of our digital audience categories that capture that in-market intent:
Leverage Oracle Advertising partnerships with location-based data providers to target people who have visited specific retailers or been to a particular retail location. Audiences are fully customizable by retailer and can be created with a variety of targeting tactics, including:
Engage with heavy and frequent consumers who are likely to actively shop based on past purchase behaviors, shopping events, and seasonality trends. Our purchase-based digital audience categories include:
Be visible when your target audience displays in-market behaviors, such as researching needs that your product could fill or comparing product specifications to your competitors. Some of the in-market behaviors you can target with Oracle Contextual Intelligence include:
Contact the Oracle Advertising Hotline to get started