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Today’s digital advertising takes place across a growing array of media types and formats. To maximize campaign value and brand safety, you need to proactively avoid potentially false information and fake news environments. You also need a way of measuring who you’re reaching and how often each person is seeing an ad. Oracle’s latest advertising innovations give you the ability to accomplish both of these important goals.
Connected TV (CTV) is becoming a popular media advertising channel for modern marketers. The challenge is measuring whether your CTV ads are reaching relevant audiences at a reasonable frequency across all video campaigns, including digital video ads, in-app streaming ads, or even traditional linear TV commercials. With Oracle Moat’s connected TV measurement, you can now understand who your campaign reached (including incremental reach) as well as the frequency of your ads across the entirety of your video ad campaigns.
Oracle Moat connected TV measurement provides a holistic picture of television and digital video ad performance across channels that advertisers and publishers can use to optimize campaigns.
Protect your brand and make sure you aren’t inadvertently funding disinformation or appearing alongside fake news environments. To combat disinformation, we’ve partnered with the Global Disinformation Index (GDI), a leading third-party provider of disinformation tracking, to help you identify sources of inventory with a higher rate of potentially false information and safeguard your brand.
Our first-to-market partnership with GDI helps you avoid and measure potential brand safety issues:
GDI’s risk rating analysis powers new brand safety solutions that help you avoid serving ads alongside content that may contain potentially false information.
Using Oracle Moat, you can measure the entirety of your campaigns to understand which impressions could have been served in environments that contain potentially false information.