As the clock ticks down on third-party cookie deprecation, marketers are looking for ways to evolve their holistic targeting strategy. They are exploring alternative methods to reach their intended audiences while simultaneously maintaining privacy practices and delivering on business outcomes. In the new era of adtech, contextual targeting has taken center stage as marketers reassess their media targeting. That’s why Oracle Advertising commissioned Forrester Consulting to assess the impact Oracle Contextual Intelligence can have on these efforts.
Download Forrester’s report to discover how Oracle Contextual Intelligence can help clients experience:
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