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Understand how contextual techniques are now poised to return to a central role in advertising and media monetization, picking up where identity-driven targeting leaves off.
Contextual targeting is taking center stage as marketers reassess their media targeting in the era of cookie deprecation, privacy expectations, and increased media channels. As the clock continues to tick on the industry’s third-party cookie timeline, context must be a critical part of your ongoing holistic targeting strategy. The time to test new and different tactics is now.
Winterberry Group interviewed senior media industry experts for their newest research on contextual targeting and how its evolution will impact the advertising and media landscape. Download the report to:
Discover the future of contextual targeting