Oracle Activation features a full suite of audience data solutions and contextual targeting technology to help you reach the right people, target high-impact environments, protect ad spend, and strengthen brand safety protocols.
It may be time to reassess your media targeting strategy. Join Winterberry Group and Omnicom Media Group to see how contextual targeting helps boost campaign performance.
Reach the right customers quickly. Download our activation playbook to see our curated Oracle Audiences, contextual targeting, and brand safety solutions.
Engage your most relevant audiences, maximize campaign efficiency, eliminate wasted spend, and drive better results. With more than 50,000 audience segments, Oracle’s quality curated data assets span all verticals and data types, including purchase-based, online behavioral, demographic, and more so you can reach anonymized audiences most relevant to your business, wherever they’re engaged.
Oracle OnRamp takes your offline first-party data assets online so you can plan and budget appropriately, whether engaging active customers and prospects, reactivating lapsed customer accounts, or reducing spend on current customers. Onboarded data is available for analysis, modeling, segmentation, insights, and delivery to partners for activation.
Our Contextual Intelligence solution helps advertisers and publishers understand the underlying meaning of the environment where ads are served—including text, video, and pictures—enabling you to mitigate brand safety risks while identifying where your ads will get the most engagement.
By determining the keywords and stories trending among their fans, World Wrestling Entertainment captured new potential audiences and increased their reach.
Get better insights and more reach with breadth and depth of data across lifestyle, transactions, and online behavior with Oracle Audiences.
Identify high-impact, brand-safe environments that amplify the message of your campaign, using Contextual Intelligence.
Reach your customers across 99% of the media landscape with Oracle OnRamp.
Tim Carr, Product Marketing Director, Oracle
It’s that time of year again—the holiday shopping season. But this year is different, with people looking at this year’s holiday shopping season through a new lens. As the busiest buying days of the year approach, there are three facts to keep in mind that can help you reach and activate holiday shoppers in your product niche.