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Improve advertising effectiveness with an automated, self-serve data enrichment and onboarding solution embedded in the Oracle Advertising platform. Segment the offline users in your CRM database and then securely upload the data files containing personally identifiable information (PII). Oracle OnRamp will match these users, and then classify their attributes into new categories in your private taxonomy. You can then activate this offline data across multiple media execution platforms for targeting, analysis, modeling, and optimization.
Oracle OnRamp provides an automated, self-service data enrichment and onboarding solution that’s embedded in the Oracle CX data platform. With it, you can easily segment the users in your CRM data, and securely upload first-party data, including personally identifiable information (PII).
A self-service API simplifies data onboarding via the Oracle DMP or OnRamp, or with the support of Oracle’s account teams for managed OnRamp service. Upload files within the Oracle Advertising platform or API, or drop into an internal SSH File Transfer Protocol (SFTP).
Deliver streamlined experiences using Oracle Identity Graph. The tool takes onboarded, offline data and matches it one-to-one to an online user from cookies where available, mobile advertising IDs, and registrations.
The resulting identity graph contains more linkages and data sets than any other solution. It uses best-in-class data science, including Oracle’s own PII-based identity spine.
Oracle OnRamp achieves up to 95% data deliverability into the top adtech and martech destinations, and you can find onboarded data for analysis, modeling, segmentation, insights, and delivery to downstream partners for activation.
Enrich your customer profiles with a comprehensive set of consumer attributes, characteristics, and demographics to add depth and breadth to your first-party data. Better understand what types of content and experiences would resonate with your customers. Build customer segments based on these attributes or find additional, similar customers who are also likely to be interested in your products.
Upload your offline files on demand and include new values to capture new data and customize your taxonomy. OnRamp dashboards provide you with near real-time visibility into the match rate and number of users onboarded by segment as your data inventory starts to ramp.
Activate more of your customer base with cross-device scale featuring:
Use a quick and automated workflow that reduces the offline onboarding process. The OnRamp integration with Oracle Advertising eliminates the need to work across multiple platforms and teams to onboard your data.
Better understand your customers by adding demographic data to their profiles, along with information about their buying behavior and other helpful clues about their lifestyle or identity.
Derek Wise, Chief Product Officer, Oracle Data Cloud
The last 12 to 18 months have definitely been a wild ride for digital advertising. And 2021 looks to continue at a similar pace, with fundamental changes to ad targeting coupled with seismic shifts to consumer shopping, viewing, and media habits. With that in mind, we recently announced two innovations at our recent Advertising and CX Innovation Summit to help you build stronger customer connections and better engage with gaming audiences.Read the complete post
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