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Forrester TEI finds that Oracle Moat Analytics delivers nearly 3X ROI for advertisers

The Forrester Wave™: Loyalty Solutions, Q2, 2021

The Total Economic Impact™ of Oracle Moat Analytics

Forrester's analysis reveals the benefits clients experience by using Oracle Moat Analytics

Marketers spend billions of dollars each year on digital advertising but are often forced to rely on incomplete, first-party data to evaluate campaign performance and make strategic decisions. Marketers want a single source of truth and a solution to track performance, validate traffic, and monitor brand safety with consistent metrics to optimize budget and media for specific platforms or outcomes. They also want to use this solution to conduct testing to better understand how audiences interact with advertisements to improve ROI. That’s why Oracle commissioned Forrester Consulting to assess the impact of using Oracle Moat Analytics with Oracle Advertising Prebid Segments.

Download Forrester’s report to discover the impact clients have achieved with Oracle Moat Analytics.

  • Nearly 3X ROI, driving incremental value for the overall business
  • Help recapture $6.3MM of advertising budget
  • Total benefits of $8.6 million over three years
  • Pay back a 3-year investment within the first 10 months

The study also covers:

  • Key challenges faced by brands and agencies who are seeking a measurement, brand safety, and verification vendor
  • Budget efficiency, cost avoidance/saving, and other benefits Moat Analytics brings to the table

Discover the power of Moat Analytics

Brand safety spotlight: Oracle Advertising

Forrester reveals the benefits of using Oracle Advertising to monitor and improve brand safety and overall performance.

Oracle Moat Analytics

Measure ad quality, viewability, brand safety and suitability, and attention signals and make your digital advertising more effective.