Forrester's analysis reveals the benefits clients experience by using Oracle Moat Analytics
Marketers spend billions of dollars each year on digital advertising but are often forced to rely on incomplete, first-party data to evaluate campaign performance and make strategic decisions. Marketers want a single source of truth and a solution to track performance, validate traffic, and monitor brand safety with consistent metrics to optimize budget and media for specific platforms or outcomes. They also want to use this solution to conduct testing to better understand how audiences interact with advertisements to improve ROI. That’s why Oracle commissioned Forrester Consulting to assess the impact of using Oracle Moat Analytics with Oracle Advertising Prebid Segments.
Download Forrester’s report to discover the impact clients have achieved with Oracle Moat Analytics.
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