Forrester TEI finds that Oracle Moat Analytics delivers nearly 3X ROI for advertisers

Marketers spend billions of dollars each year on digital advertising but are often forced to rely on incomplete, first-party data to evaluate campaign performance and make strategic decisions. Marketers want a single source of truth and a solution to track performance, validate traffic, and monitor brand safety with consistent metrics to optimize budget and media for specific platforms or outcomes. They also want to use this solution to conduct testing to better understand how audiences interact with advertisements to improve ROI. That’s why Oracle commissioned Forrester Consulting to assess the impact of using Oracle Moat Analytics with Oracle Advertising Prebid Segments.

Download Forrester’s report to discover the impact clients have achieved with Oracle Moat Analytics.

• Nearly 3X ROI, driving incremental value for the overall business
• Help recapture $6.3MM of advertising budget
• Total benefits of $8.6 million over three years
• Pay back a 3-year investment within the first 10 months

The study also covers:

• Key challenges faced by brands and agencies who are seeking a measurement, brand safety, and verification vendor
• Budget efficiency, cost avoidance/saving, and other benefits Moat Analytics brings to the table

Additional resources

• How to measure media to maximize your ad strategy
• How to measure consumer attention: A step-by-step guide
• Put measurement in context: Unlock new opportunities with brand safety and suitability