Measure media with total confidence
Maximizing ad spend and digital performance starts with measurement you can trust. Oracle Moat makes this possible for brands, agencies, publishers, and platforms. Get our latest guide for tips on evolving your measurement strategy from baseline verification to attention metrics and cross-channel performance.
Oracle Moat wins three Adweek 2021 Readers’ Choice: Best of Tech Partner awards
Adweek readers voted for Oracle Moat to receive top honors in three adtech categories: Brand Safety, Measurement and Analytics, and Fraud Prevention.
Unlock new opportunities with brand safety & suitability
Watch our on-demand webinar with The Telegraph to learn how to improve media campaign performance by applying verification and optimization measurement strategies to contextual advertising.
Benefits of using Oracle Moat for measurement
01Eliminate waste and maximize spend
Launch campaigns confidently with ad verification you can trust. Verify impression delivery in brand-safe, valid, and viewable environments.
02Capture consumer attention
Optimize campaigns for engagement with metrics that reveal how consumers pay attention to ads across display, mobile, video, and branded content.
03Measure reach from digital to TV
Get a unified view—across digital and TV—of the number of people and households your campaign reached and at what frequency.
04Measure ROI in-flight
Increase ROI and better allocate ad spend with confidence by understanding how campaigns drive sales and increased visits.
05Sell more inventory
Publishers can increase revenue by optimizing their inventory with metrics that reveal the value of their audiences and assets.
06Build trust and credibility
Platforms can establish trust with advertisers and partners by verifying the value of their networks with independent measurement.
Strengthening Etisalat’s online advertising performance
Learn how multinational telecommunications brand Etisalat reduced their invalid traffic by 36% and increased their brand safety rate to 98.5% through a trusted partnership with their agency, Initiative, and Oracle Moat.
Get actionable measurement tools
New Media benchmarks: See how your campaigns stack up
Compare the health of your digital media to industry benchmarks across invalid traffic, viewability, and attention measurement.
Infographic: 5 best practices for results-driven ad measurement
Campaign success starts with measuring what matters to your brand. Follow these tips for more effective media measurement.