Maximizing ad spend and digital performance starts with measurement you can trust. Oracle Moat makes this possible for brands, agencies, publishers, and platforms. Get our latest guide for tips on evolving your measurement strategy from baseline verification to attention metrics and cross-channel performance.
Adweek readers voted for Oracle Moat to receive top honors in three adtech categories: Brand Safety, Measurement and Analytics, and Fraud Prevention.
Watch our on-demand webinar with The Telegraph to learn how to improve media campaign performance by applying verification and optimization measurement strategies to contextual advertising.
Launch campaigns confidently with ad verification you can trust. Verify impression delivery in brand-safe, valid, and viewable environments.
Optimize campaigns for engagement with metrics that reveal how consumers pay attention to ads across display, mobile, video, and branded content.
Get a unified view—across digital and TV—of the number of people and households your campaign reached and at what frequency.
Increase ROI and better allocate ad spend with confidence by understanding how campaigns drive sales and increased visits.
Publishers can increase revenue by optimizing their inventory with metrics that reveal the value of their audiences and assets.
Platforms can establish trust with advertisers and partners by verifying the value of their networks with independent measurement.
Learn how multinational telecommunications brand Etisalat reduced their invalid traffic by 36% and increased their brand safety rate to 98.5% through a trusted partnership with their agency, Initiative, and Oracle Moat.
Compare the health of your digital media to industry benchmarks across invalid traffic, viewability, and attention measurement.
Campaign success starts with measuring what matters to your brand. Follow these tips for more effective media measurement.
Learn about consumer attention in digital media and how to measure it across display, mobile, video, and branded content.