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Unify customer data to elevate customer experience

True CX success hinges on uniting data from across your company—CRM and back-office alike. In this report, you’ll learn how a unified CX platform can help deliver experiences that result in higher value for your brand and customers.

Unify customer data

A peek at what’s inside the report


C-suite imperatives


top reasons to leave best-of-breed


components of a unified platform


year tech spend forecast

Why a unified CX platform matters—and how ours stands out

Complete customer profiles

Many activities that support CX—including contracting, billing, and subscriptions—carry across your organization. When every department uses the same, unified profile of each customer, they can provide a consistent and personalized end-to-end experience.

Fewer integration headaches

Through a unified platform approach, every component is built on and supports each other across systems. This means consistent customer data across applications and fewer integration headaches so you can easily coordinate your business processes across the entire lifecycle and product suite.

Contextually relevant engagement

Customers want interactions that are personalized and relevant to them. Built-in intelligence gives you a complete, customer 360 view, which means you can deliver hyperpersonalized experiences in real time.

Same experience on any channel

Use a unified CX platform to connect your data and provide consistent, seamless, and personalized experiences across channels, whether it’s web, voice, social, chatbot, or something else.

Build better CX with Oracle

Customer story

Aon unifies CRM data in the cloud.

Forbes article

Oracle emerges as cloud app leader

Blog post

Join marketing and finance for better CX

Business brief

More solutions to unify your data

Get your copy of the IDC report.