Product Tour—DataFox Data Management
Prioritize accounts and close sales deals faster
Welcome to Oracle DataFox Data Management
Deliver a personalized customer experience (CX) using robust and trusted company data. Enrich customer records with more than 70 firmographic data points and 68 types of real-time signals to confidently profile and segment your customer base and expand your addressable market.
Use high-quality, AI-augmented firmographic data
Oracle DataFox uses machine learning algorithms and human validation to maintain the highest level of data accuracy and integrity. It scans millions of company websites and unstructured text across thousands of sources using natural language processing to create data points, including financial information, corporate hierarchies, technographic data, keywords, and much more.
Use real-time signal data for a real-world advantage
Stay ahead of the competition by leveraging 68 different types of real-time signals for in-the-moment intelligence. Act immediately when a new opportunity or account enters your market. In addition, you can use these signals to personalize your marketing and sales outreach in a timely fashion to increase the effectiveness of your communications.
Gain insights into your accounts
Leverage ideal customer profile modeling to understand the makeup of your best accounts and what they have in common. Use these insights to find and prioritize similar companies and expand your target audience.
Score accounts for potential target companies
Quantify the opportunity size at a company level so your marketing and sales team can spend their valuable time on the best and most profitable opportunities. Assign weights to your inputs/criteria so your teams can universally align on the best-fit opportunities for account-based marketing efforts and high-touch sales outreach.
Identify and focus on the right accounts
Close deals faster and boost revenue by focusing on accounts with the highest potential to close. Identify where to allocate your team's time and effort to increase lead quality and reduce friction throughout the marketing and sales funnel.
Improve revenue opportunities by expanding your customer base
Grow the number of account leads and expand your market by leveraging a larger prospect base. Find new prospects in the DataFox database based on your previously-determined ideal customer profile and pull them directly into your CRM system for future targeting.
Always know your customers
Monitor changes to your target accounts in real time and be notified immediately when an account hits a relevant milestone.
Be the first to engage with an account and implement trigger-based marketing campaigns based on real-time changes. Have more relevant conversations with customers and prospects based on real-time intelligence.
Better understand your market
Reach out to prospects and customers with smart AI-generated talking points and relevant offers that are timely and personalized to their changing business needs thanks to event-triggered segmentations.
Leverage prebuilt integrations
Access core business data through prebuilt integrations or leverage the DataFox API to power your custom workflows. A Google Chrome extension is also available, making DataFox data available directly within your web browser.