"Compared with other vendors we evaluated, Oracle shows strength in omnichannel experience management, automation and AI, and developer tools and support. It also has strength in search, content creation, and content hub."
This year’s report evaluated the 13 most significant digital experience platform providers based on 26 criteria. Oracle Advertising and Customer Experience (CX) was one of only four Leaders and received the highest possible score in 19 of the 26 criteria including: vision, market approach, and partner ecosystem, as well as campaign management, digital commerce, customer analytics, and customer journey management.
According to the report, "Forrester distills a digital experience down to four solutions: 1) understanding the customer with data, 2) creating the experience with content, 3) tailoring that experience to fit the context with marketing, and 4) delivering value with commerce."
Oracle Advertising and CX includes those four solutions and a wide range of digital experience capabilities within a suite of connected applications that help you build a complete view of your customer and their every interaction across advertising, marketing, sales, service, and ecommerce.
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Beyond these solutions, we leverage decades of digital experience expertise, cutting-edge, cloud native technologies, and an ecosystem of partners and customer support services that drive us toward our singular goal: our customers’ success.
Mazda Motor Europe selected Oracle over all other solutions for its usability, efficiency, intuitive campaign planning and management, and integration with other applications.
Once we had Eloqua implemented across Europe, we quickly realized that we could achieve even further customer experience benefits by combining Eloqua with Oracle Maxymiser, Oracle Unity Customer Data Platform, Oracle Infinity Behavioral Intelligence, and Oracle BlueKai Data Management Platform.
Sandy KlamaManager, Customer Interaction Management, Mazda Motor Europe Read the full story
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