Oracle Advertising and CX Virtual Summit: Own Your Brand’s Purpose and Values in Advertising
February 24, 2022 | Original broadcast
Own Your Brand's Purpose and Values in Advertising – Full Show (54:49)
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Develop your brand purpose and values in the ad space - Highlights (3:20)
Missed the event? You can still discover why your brand's purpose is more important than ever and ensure its accountability and responsible media outcomes. See how you can find your brand's purpose and values through advertising, define and set responsible media practices, and use metrics to understand customer perceptions.
Make a positive, sustainable impact through advertising investments (2:52)
As the world's leading investment company, GroupM strives to make advertising work better for everybody. Listen as Krystal Olivieri, Chief Innovation Officer at GroupM, discusses the five areas of GroupM’s responsible investment framework, including brand safety, sustainability, data ethics, responsible journalism, and diversity, equity, and inclusion.
Sell-side perspective: the importance of responsible media practices for publishers and media partners (3:10)
Vox Media is known for world-class media brands and the technology that enables them. Listen as Aaron Tabas, VP of content strategy and innovation at Vox, walks us through his recommendations and wishes for the advertising industry as it relates to values, purpose, and responsible media.
Why brand purpose and values matter more than ever (19:47)
Hear from Diane Primo, founder and CEO of Purpose Brand Agency, an award-winning PR, branding, and digital marketing firm, as she shares insights into why brand purpose and values are more important than ever, and what it means for the advertising and media industry.
Industry perspective: what it means to own brand purpose and values in advertising (22:52)
Listen to a riveting discussion between advertising and marketing innovator, Rishad Tobaccowala, and Oracle’s Mollie Spilman, as they discuss the importance of accountability for brand purpose in advertising. This discussion centers around advertising’s role in developing and owning brand values and why purpose is critical to an organization’s well-being.