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Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Future of CRM with Larry Ellison Larry Ellison shares the future of CRM

We’ve introduced Oracle Fusion Marketing to help marketers automate lead generation and qualification and send highly qualified opportunities to sales.

Path to CX Excellence Path to CX data excellence—self-assessment

Score your organization’s customer data strategy and learn how a customer data platform can help you.

See Markie Award winners Markie Awards winners

See who won the 15th annual Markie Awards for providing the best customer experiences of the year.

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Featured Products

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Featured Products

Why choose Oracle Marketing?

Unify and activate your customer data

Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Increase customer loyalty and retention

Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.

Red Bull Racing Honda and Oracle CX: Driving the fan experience

Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.

Oracle Marketing customer successes

Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.

Take a tour of Oracle Marketing in these interactive tours

Customer experience for B2B

Make every customer interaction matter using our connected suite of B2B applications to help you create, manage, serve, and nurture lasting customer relationships.

Customer experience for B2C

Deliver a cohesive, personalized customer experience tailored to your customers and prospects throughout every marketing, commerce, and service interaction using our connected suite of B2C applications.

Unity customer data platform

Bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer with Oracle Unity Customer Data Platform.

AUGUST 27, 2021

Why CRM software is failing sellers

Rob Tarkoff, Executive Vice President and General Manager, Oracle Advertising and Customer Experience

CRM was supposed to help sellers sell more to new and existing customers, and close more deals with prospects in a shorter time frame by guiding them through the sales journey. But CRM systems have fallen short.

Denis Pombriant framed the issue as a competitive roadblock for business in a recent Harvard Business Review article, and he asks "How can companies expect to compete in the digital age with outdated systems that no one wants to use?"

Featured blogs

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Make every customer interaction matter with personalized marketing

Recognize your customers anywhere

Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

Target, personalize, and engage with Oracle Eloqua Advanced Intelligence

Adapt to unpredictable customer journeys

Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

Match the pace of customer change with real-time customer experiences (21:39)

Predict and deliver on customer needs

Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

Discover new AI capabilities in Oracle Responsys

Discover new AI capabilities in Oracle Eloqua

Connect your marketing ecosystem and beyond

Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

See how connected CX can help you (2:29)

Resources

Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing. You'll find all of these resources and more in the Oracle Help Center.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content about Oracle Unity Customer Data Platform.

Support and Services

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Best Practices

Digital marketing best practices

Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass multiple marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.

Get started


Request a demo

See what Oracle Marketing can do for you.


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Explore Marketing and other CX applications on your own.


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Contact sales

Talk to a team member about Oracle Marketing.