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See how AI enhances customer engagement

Watch this new episode of Experience TV to learn how Oracle Eloqua's advanced intelligence (AI) features help marketers send the right message at the right time. Discover the practical applications of AI and how to measure its effectiveness.

AI enhances customer engagement

Why AI matters to marketers

Embrace the growing importance and value of AI. Recent statistics reveal:


of the C-suite say AI is vital to growth


of the C-suite saw increased revenue


lift in open/click rate from STO


open rate lift from fatigue analysis

Source: 63% Of Executives Say AI Leads To Increased Revenues And 44% Report Reduced Costs (Forbes), Where AI Needs To Advance To Bridge The Gap From Research To Deployment (Forbes)

Benefit from AI with Oracle Eloqua Marketing Automation

Personalized communications

B2B buyers’ expectations are higher than ever. Explore how our new AI offering can help you meet (or exceed) them by delivering personalized, relevant communications.

Fatigue analysis

The more fatigued your customer is, the higher the risk they’ll unsubscribe from your emails. Fueled by AI, Oracle Eloqua’s fatigue analysis feature helps you know which contacts are most receptive and likely to engage. Find out how this tool can help inform your email strategy.

Tailored campaigns

Oracle Eloqua’s AI capabilities help you personalize customer outreach. Create tailored campaigns while managing email frequency for each contact. See how by applying data science to observed behaviors, AI powers top-notch customer experiences.

Real-time reporting

Use Oracle Eloqua to create personalized campaigns across channels. Target and engage the right audience at the right time. Use campaign and lead management tools to gain real-time reporting and insights to bolster your programs. Learn how to optimize campaigns.

Explore more AI resources

Training video

Oracle Eloqua’s new AI capabilities


Grow with connected marketing


Learn vital B2B marketing trends


Marketing news and expert insights

Watch the latest episode of Experience TV on AI in marketing.