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Gartner Critical Capabilities for CRM Lead Management

Oracle recognized in Gartner Critical Capabilities for CRM Lead Management Report

Oracle recognized in Gartner Critical Capabilities for CRM Lead Management Report

Oracle offers a seamless orchestration with several CRM applications.

Industry-leading capabilities for CRM lead management

In its recent Critical Capabilities for CRM Lead Management report, Gartner evaluated Oracle for it’s Oracle Eloqua Marketing Automation product.

Oracle offers strong lead workflow and nurturing capabilities and the ability to monitor real-time event streams that enable real-time marketing. This allows our customers to provide the most personalized and relevant experiences, going beyond what is achieved with point-to-point integrations that other vendors are forced to rely on.

Oracle received the highest score in B2B Sales.

Criticial Capabilities Figure 1

Oracle also scored the highest for the indirect relationship sales use case, where businesses sell through partners.

Criticial Capabilities Figure 2

Oracle is proud to be named a Leader in August 2020 Magic Quadrant for CRM Lead Management and recognized in the Critical Capabilities for CRM Lead Management report. As many brands are looking to consolidate technologies across B2B and B2C, Oracle has purpose-built solutions that support the changing needs of the marketer.

Learn more about Oracle B2B Marketing

Oracle’s key capabilities for lead management

Oracle’s comprehensive marketing, CX, and CRM functionality enable you to:

  • Connect and activate real-time data to improve ABM strategies with niche segmentation
  • Expedite high-quality leads with Oracle Eloqua and send them to sales in moments
  • Access unified insights and account intelligence with Oracle DataFox to align marketing and sales
  • Prioritize leads and identify next-best actions with Oracle CX Sales

Meaningful account-based marketing

For more than four decades, Oracle has delivered innovation. Our integration with DataFox enables you to leverage data enrichment for deeper insights and more targeted communications to drive sales. Oracle’s account-based marketing engagement activity dashboard enables marketers to easily visualize the aggregated engagement of accounts and identify those most active for better targeting.

When it comes to having an accurate and comprehensive view of the data to better understand your customers, no company is better positioned than Oracle. Download the latest Gartner report to find out how Oracle can help you create the frictionless experience necessary to win in today’s Experience Economy.

Experience responsive selling and data management

Gartner, Critical Capabilities for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 13 August 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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