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Customer expectations are rising. Forrester Research discovered that fewer than 1% of leads in B2B convert to actual customers. In this previously recorded webinar, BMC shares how they use a robust account-based marketing (ABM) strategy to expand top-tier account engagements with targeted B2B marketing and Oracle solutions.
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Marketers who implement account-based strategies are more successful than their peers—and there’s data to prove it. Businesses report a 10% increase in revenue during their first year of implementing ABM.
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While your campaigns produce results, you may notice a change in conversions or a reduction in revenue. Listen to the signals and revisit your ABM strategy to address changing audiences and trends.
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Still struggling to establish a content marketing strategy? We can help! It’s never too late to strategize your content strategy. Mix these five key ingredients for a successful campaign.
Check out the recipe (PDF)
Rolling out a successful ABM program is often a daunting objective for many B2B marketers. Where do you even start? Review the tips BMC Software shares on how they implemented a successful ABM program.
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The Often Imitated CX podcast looks at what history's most unique events can teach us about customer experience and how to craft a modern CX that competitors will imitate.
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