Gartner names Oracle as a Leader in Gartner Magic Quadrant for Multichannel Marketing Hubs

Gartner Magic Quadrant for Multichannel Marketing Hubs 2021

2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

The report names Oracle a Leader for the fourth consecutive year.

Once again, Gartner named Oracle a Leader for Multichannel Marketing Hubs—for the fourth year in a row. As customers continue to expect more personalized, relevant experiences, Oracle's cross-channel campaign management capabilities stand out.

The following are the unique features of Oracle Responsys:

  • Features embedded with AI and machine learning (ML) that help prioritize audiences with the highest potential for growth and reduce the risk of oversaturating and fatiguing subscribers
  • Bundling—the ability to add capabilities from other applications in the CX portfolio—which results in a lower total cost of ownership than purchasing products individually
  • Access to "at-a-glance" statistics, such as open and click-through rates, without leaving the workflow

Oracle Responsys—a Leader for Multichannel Marketing Hubs.

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin | Benjamin Bloom | Mike McGuire | Joseph Enever, 10 May 2021

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

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