Gartner names Oracle as a Leader in Gartner Magic Quadrant for Multichannel Marketing Hubs
2021 Gartner Magic Quadrant for Multichannel Marketing Hubs
The report names Oracle a Leader for the fourth consecutive year.
Once again, Gartner named Oracle a Leader for Multichannel Marketing Hubs—for the fourth year in a row. As customers continue to expect more personalized, relevant experiences, Oracle's cross-channel campaign management capabilities stand out.
The following are the unique features of Oracle Responsys:
- Features embedded with AI and machine learning (ML) that help prioritize audiences with the highest potential for growth and reduce the risk of oversaturating and fatiguing subscribers
- Bundling—the ability to add capabilities from other applications in the CX portfolio—which results in a lower total cost of ownership than purchasing products individually
- Access to "at-a-glance" statistics, such as open and click-through rates, without leaving the workflow
Oracle Responsys—a Leader for Multichannel Marketing Hubs.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin | Benjamin Bloom | Mike McGuire | Joseph Enever, 10 May 2021
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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.