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Oracle BlueKai Data Management Platform

Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels.

Learn more about Oracle BlueKai Data Management Platform

Explore Oracle BlueKai

Bring in all the data you need

Assemble data from many different sources and make it useable.

  • Ingest first-party online (across desktop and mobile) and offline data.
  • Classify and organize data into targetable user segments.
  • Use Oracle Data Marketplace to increase your audience reach.
  • Enhance your data with second- and/or third-party datasets.
  • Monitor data ingest with reports that help diagnose and troubleshoot issues.
  • Show how many times user profiles are found and classified correctly.
  • Show how inventory is trending over time.

Determine the right customers to target

Expand your audience and reach the appropriate groups of consumers

  • Take advantage of look-alike modeling to grow prospecting audiences.
  • Use taxonomy permission tools for second-party data sharing.
  • Identify categories that are highly correlated to a defined audience with audience discovery reports.
  • Discover new audiences or expand your target audience during campaign planning to improve campaign performance.

Create effective cross-device campaigns

Conduct personalized marketing at the individual level with a consistent message across devices.

  • Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices.
  • Use a private ID graph to extend your reach and leverage your ID linkages for cross-device customer targeting.
  • Reach your customers/prospects across the open web and social channels that they spend time on by activating the cross-device extension.

Use analytics to refine your audience

Continuously refine your target audience to ensure it’s based on up-to-date information.

  • Get actionable audience insights across all events represented in your data with audience analytics reports.
  • Use precampaign analytics to understand audience composition before running an impression.
  • Use post-campaign analysis to verify that you served the right audience.
  • Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports.

Reach out with precision and personalization

Deliver your message so that it has the greatest impact.

  • More than 200 integrations across the ecosystem are preloaded in the platform.
  • Data-informed activation enables you to create a personalized experience across martech and adtech channels.
  • Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.

Oracle Data Management Platform key benefits

NOVEMBER 12, 2021

CDP vs. CRM vs. DMP: Their differences, capabilities, and how they work together

Michael McNichols, Senior Content Manager, Oracle

Customer data platforms (CDP), CRM systems, and data management platforms (DMPs) are all vital tools in a digital marketer’s arsenal. They help them use data to inform their campaigns, personalize their messaging, and gauge the effectiveness of their efforts. Let’s read how they do this, and how they work together.

Read the complete post

Featured blogs

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Resources

Documentation

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about our data management platform. You'll find these resources and more in the Oracle Help Center.

Develop your CX skills

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build martech skills, validate expertise, and accelerate adoption. Learn more about our training and certification opportunities.

Best practices

What is a DMP?

A data management platform (DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives. Discover how, when used effectively, a DMP is the backbone of your digital marketing efforts.

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