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Customer expectations are rising. Forrester Research discovered that fewer than 1% of leads in B2B convert to actual customers. In this previously recorded webinar, BMC shared how they used a robust account-based marketing (ABM) strategy to expand top-tier account engagements with targeted B2B marketing and Oracle solutions.
Marketers who implement account-based strategies are more successful than their peers. And there’s data to prove it. Businesses report a 10% increase in revenue during their first year of implementing ABM.
While your campaigns produce results, you may notice a change in conversions or a reduction in revenue. Listen to the signals and revisit your ABM strategy to address changing audiences and trends.
Still struggling to establish a content marketing strategy? We can help! It’s never too late to strategize your content strategy. Mix these five key ingredients for a successful campaign.