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Account Based Marketing with Oracle CX Marketing

Power in precision: How BMC engages top accounts

Customer expectations are rising. Forrester Research discovered that fewer than 1% of leads in B2B convert to actual customers. In this previously recorded webinar, BMC shares how they use a robust account-based marketing (ABM) strategy to expand top-tier account engagements with targeted B2B marketing and Oracle solutions.

Missed the webinar? Watch the replay.

Strengthen your ABM strategy with Oracle

Unite sales and marketing

Marketers who implement account-based strategies are more successful than their peers—and there’s data to prove it. Businesses report a 10% increase in revenue during their first year of implementing ABM.
Get the handbook (PDF)

Revive your ABM strategy

While your campaigns produce results, you may notice a change in conversions or a reduction in revenue. Listen to the signals and revisit your ABM strategy to address changing audiences and trends.
Read our top tips

Cook up great strategy

Still struggling to establish a content marketing strategy? We can help! It’s never too late to strategize your content strategy. Mix these five key ingredients for a successful campaign.
Check out the recipe (PDF)

Successfully Implement an ABM program

Rolling out a successful ABM program is often a daunting objective for many B2B marketers. Where do you even start? Review the tips BMC Software shares on how they implemented a successful ABM program.
View the blog

Often Imitated: The CX podcast talks ABM and more

Often Imitated: The CX podcast talks ABM and more

Twelve episodes are available with eight more to come.

The Often Imitated CX podcast looks at what history's most unique events can teach us about customer experience and how to craft a modern CX that competitors will imitate.

Tactile Marketing Automation: A Special Touch for ABM

Do More with Tactile Marketing Automation (PDF)

Get the inside marketer-to-marketer tips

Lead Management Best Practices for ABM Success

Learn how to bring together the right people to engage, convert, and expand target accounts

Looking for more information? Contact us.

Oracle Eloqua Marketing Automation

Easily create and implement simple to sophisticated marketing strategies across all channels.


Oracle Eloqua product tour

See Oracle Eloqua Marketing Automation in action.

Contact us

Interested in learning more? Talk to a team member about Oracle Cloud CX.