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Account-Based Marketing

Power in precision: how BMC engages top accounts

Customer expectations are rising. Forrester Research discovered that fewer than 1% of leads in B2B convert to actual customers. In this previously recorded webinar, BMC shared how they used a robust account-based marketing (ABM) strategy to expand top-tier account engagements with targeted B2B marketing and Oracle solutions.

Strengthen your ABM strategy with Oracle

  • Unite sales and marketing

    Marketers who implement account-based strategies are more successful than their peers. And there’s data to prove it. Businesses report a 10% increase in revenue during their first year of implementing ABM.

    Get the handbook (PDF)

  • Revive your ABM strategy

    While your campaigns produce results, you may notice a change in conversions or a reduction in revenue. Listen to the signals and revisit your ABM strategy to address changing audiences and trends.

    Blog: Read our top tips

  • Cook up great strategy

    Still struggling to establish a content marketing strategy? We can help! It’s never too late to strategize your content strategy. Mix these five key ingredients for a successful campaign.

    Check out the recipe (PDF)

Unite sales and marketing

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