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Personalized B2C marketing

Turn data into customer loyalty with B2C marketing

As our world continues to change, everyone needs a little help now and then. And that means your customers do, too. So go ahead—lend a hand. Get to know your customers better than they know themselves so you can create connections that count.

Personalization pays in B2C marketing

Today, customer relationship building calls for personalization—at scale. Automatically provide the right message in the moments that matter with Oracle CX Marketing.

Four keys to marketing success

Amplify your impact

Marketing automation frees up time to win customers in the experience economy. Here’s a guide to help you bring the noise—and not get lost in it.

Get the Marketing Success guide (PDF)
Four keys to marketing success

The path to CX excellence

Know where to start

Countless micromoments create relevant and authentic customer experiences. To improve them all at the speed of change—plan to adapt. Find out more about the journey all B2C marketers must take.

Read the blog
The path to CX excellence

Investing in digital marketing

Think like your CIO

Wondering whether to invest in a marketing platform? It's a big decision. Learn the answers to some common questions to help you decide if Oracle CX Marketing is the right solution for you.

Read the FAQs (PDF)
Investing in digital marketing

Get to know Oracle CX Marketing

Solution brochure

Learn about Oracle CX Marketing for B2C

Realtor.com story

See Oracle Responsys in action

The Forrester Wave™

See why we were named a Leader

Product tour

See our solution for yourself

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