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Gartner Critical Capabilities for CRM Lead Management
Oracle recognized in Gartner Critical Capabilities for CRM Lead Management Report
Oracle offers a seamless orchestration with several CRM applications.
Industry-leading capabilities for CRM lead management
In its recent Critical Capabilities for CRM Lead Management report, Gartner evaluated Oracle for it’s Oracle Eloqua Marketing Automation product.
Oracle offers strong lead workflow and nurturing capabilities and the ability to monitor real-time event streams that enable real-time marketing. This allows our customers to provide the most personalized and relevant experiences, going beyond what is achieved with point-to-point integrations that other vendors are forced to rely on.
Oracle received the highest score in B2B Sales.
Oracle also scored the highest for the indirect relationship sales use case, where businesses sell through partners.
Oracle is proud to be named a Leader in August 2020 Magic Quadrant for CRM Lead Management and recognized in the Critical Capabilities for CRM Lead Management report. As many brands are looking to consolidate technologies across B2B and B2C, Oracle has purpose-built solutions that support the changing needs of the marketer.
Learn more about Oracle B2B Marketing
Oracle’s key capabilities for lead management
Oracle’s comprehensive marketing, CX, and CRM functionality enable you to:
- Connect and activate real-time data to improve ABM strategies with niche segmentation
- Expedite high-quality leads with Oracle Eloqua and send them to sales in moments
- Access unified insights and account intelligence with Oracle DataFox to align marketing and sales
- Prioritize leads and identify next-best actions with Oracle CX Sales
Meaningful account-based marketing
For more than four decades, Oracle has delivered innovation. Our integration with DataFox enables you to leverage data enrichment for deeper insights and more targeted communications to drive sales. Oracle’s account-based marketing engagement activity dashboard enables marketers to easily visualize the aggregated engagement of accounts and identify those most active for better targeting.
When it comes to having an accurate and comprehensive view of the data to better understand your customers, no company is better positioned than Oracle. Download the latest Gartner report to find out how Oracle can help you create the frictionless experience necessary to win in today’s Experience Economy.
Experience responsive selling and data management
Gartner, Critical Capabilities for CRM Lead Management, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, 13 August 2020
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