Online Testing Platforms
Why do online testing? The goal is optimizing your digital customer experience. Methods include A/B Testing and Multivariate Testing, and the tool of choice is the online testing platform. But as opposed to people, not all are created equal. Here is what Forrester had to say:
“At the heart of the continuous optimization vision is the desire to refine digital experience wherever and whenever customers interact. And today’s customers interact digitally throughout the life cycle. To support continuous optimization, online testing practices need to scale across the enterprise, supporting use cases and processes that coordinate multiple stakeholders, multiple types of digital touch points, complex testing, and high test volumes.”
—The Forrester Wave™: Online Testing Platforms, Q3 2015
Learn more by exploring our related products, reading the guides, or contacting our testing experts to get started.