Why choose Oracle Commerce vs. Salesforce Commerce Cloud?

The top reasons to choose Oracle over Salesforce for your ecommerce needs

1

Elevate the buyer-seller relationship

Oracle’s CX applications, created for and written on the cloud, allow for easier integration across ecommerce, CPQ, and subscription management applications, helping you handle complex configurations across the business.

With buyer behaviors shifting toward a self-service model, your commerce platform must become a one-stop shop for personalized customer interactions1. With investments in apps, such as CPQ and subscription management, you can bring the brick-and-mortar store to their web experience. Oracle Fusion Cloud Commerce integrates with your core business applications, allowing you to maximize the technology you already own.

Salesforce has had some issues with getting its customers ready to sell right from day one. Some customers have indicated a desire to simplify the licensing process2, which probably means that they can’t take advantage of their applications right away.

2

Leverage a true SaaS solution

With a true SaaS ecommerce solution that delivers frequent, automatic updates and maintenance as well as security enhancements, you can reduce the likelihood of security vulnerabilities to your ecommerce organization and site. Autoscaling capabilities give your organization a viable path to composable or headless commerce models.

Salesforce is transitioning from legacy systems to true cloud-hosted instances. Salesforce customers are still looking for a path to the next-gen platform from the legacy CloudCraze managed package3. Unlike Salesforce, Oracle Commerce on Oracle Cloud Infrastructure (OCI) offers a clearly defined path to both migrating enterprise applications to the cloud and managing your system once you are there.

3

Build your ecommerce site quickly

Oracle Commerce offers one single solution for all of your B2B, B2B2C, and B2C ecommerce needs. Reusable tools and widgets allow you to publish your site quickly and help reduce implementation costs. With all of these capabilities in one platform, you can meet dynamic customer expectations without disparate processes.

Salesforce, on the other hand, offers three separate ecommerce solutions: B2B commerce on Salesforce Classic or Salesforce Lightning and B2C commerce on a separate platform. Moreover, their B2C solution has a different underlying technology stack.4 This has caused some confusion and unmet expectations among Salesforce customers, including reported confusion over which B2B product is referenced on their sales contracts.5

4

Offering a superior pace of innovation

Oracle Commerce, a cloud native ecommerce solution engineered as an API-first service, offers a streamlined storefront, a fully headless solution, and/or a hybrid approach to digital commerce.

Oracle recognizes that your ecommerce requirements may well change over time, and that a continuous rip-and-replace strategy won’t give you a return on your ecommerce investment. Which is why we offer a full range of deployment options so that you can make incremental investments to fine-tune your strategy and maximize your returns.

Unfortunately, Salesforce does not have the flexible deployment options that come with Oracle Commerce. Historically, they deploy customers only on a headless version. Salesforce hasn’t invested in the ecosystem to support their commerce APIs.6

5

Simplify complex business models

Today, your company needs better tools to solve for ever-expanding use cases. With a roadmap featuring a next-generation product catalog, product discovery capabilities, and a campaign-to-conversion initiative as part of the larger Oracle Advertising and Customer Experience portfolio, Oracle Commerce works in tandem with other core business applications to help you solve increasingly complex business models.

Salesforce has a number of legacy customers who are not on their next-gen solution. While their attention is split between migrating legacy customers and developing new features for next-gen customers, Oracle is focused entirely on a next-generation product roadmap to help you meet and exceed customer expectations.

Score your organization’s approach to ecommerce.

Adaptable, data-driven ecommerce built to scale

With Oracle Commerce, you can handle highly complex, increasingly dynamic, transactions online. Provide the right value to each customer, every time, by harnessing intelligence across a lifetime of interactions.

Unfortunately, most ecommerce platforms weren’t built with these types of self-service capabilities. Oracle Commerce is the only cloud ecommerce platform that enables any business model from a single solution and seamlessly integrates with the back-office to interpret buyer signals and deliver personalized experiences at scale.

Take advantage of robust, native functionality and use the API architecture when and how you want it, whether to integrate your favorite best-of-breed solutions or go fully headless. Bring highly configurable products and complex transaction types onto digital channels to unlock more mature self-service capabilities using a prepackaged integration with Oracle Configure, Price, Quote (CPQ)3. Launch new, dynamic business models to grow recurring relationships and predictable revenues with Oracle Subscription Management.

Break free from the limitations of other solutions and build the commerce experience that propels your business into the future with Oracle’s complete, flexible ecommerce platform.

Oracle Configure, Price, Quote (CPQ) and Oracle Commerce enable more mature self-service transactions

configure, price, quote product tour

Simplify even the most complex configuration, bundling, and asset-based ordering with the help of intuitive, guided configuration and quoting tools. Oracle Configure, Price, Quote (CPQ) supports the selling of complex and configurable goods and services efficiently and accurately across channels. We are uniquely capable of putting the most robust self-service tools into your customers’ hands, so you can grow customer satisfaction and have the peace of mind that comes with greater control of orders and accounts.

With Oracle Commerce, our business teams can make the updates they need at a rapid pace, and our development teams get to leverage the modern architecture of the unified platform for both B2C and B2B sites. Also, it was key that our commerce platform integrated with applications like Oracle CPQ to allow our customers to quote and purchase configurable products online.

John Pirog Senior Director of Digital Development, Motorola Solutions

Oracle Commerce customer success stories

Customers choose Oracle Commerce to address today’s challenges head on and position themselves strategically for the opportunities of tomorrow. With a complete suite of ecommerce applications and unified data across the CRM and back-office systems, Oracle helps modernize business models, convert and retain digital customers, and grow revenues.

Comparing Oracle Commerce and Salesforce Commerce Cloud

Many companies bought Salesforce Commerce Cloud because they had Saleforce’s CRM systems and wanted to achieve a 360-degree view of their customers. But Oracle Commerce goes further than a 360-degree view, bringing together customer profile data and extending that data into essential back-office systems. As a result, Oracle customers can bring complex products and transactions onto digital channels. On the other hand, the consequences of partnering with Salesforce can be expensive implementations, more partners to manage for missing functionality, slower innovation, shorter shelf life, and business model limitations. See how Oracle compares across the CX applications suite:

Business Advantages

Oracle

Salesforce

Customer experience suite
yes
yes
One, unified commerce cloud
yes
no
API-first architecture
yes
no
Transparent path to go-live for all customers
yes
Salesforce still has legacy CloudCraze customers looking for a path to next gen7
Commerce applications for any business model
Commerce
yes
Not natively integrated
CPQ
yes
Not natively integrated
Subscription Management
yes
Incomplete offering
Content Management
yes
Incomplete offering
ERP
yes
no
Works with native or vendor applications
yes
Salesforce relies on their ecosystem8

1, 3, 5, 7, 8 Forrester Wave for B2B Commerce Solutions 2Q 2022

2 Forrester Wave for Digital Experience Platforms 3Q 2021

4 Gartner Magic Quadrant for Digital Commerce 3Q 2021

6 IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020 Vendor Assessment

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner document is available upon request from Oracle.

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