Forrester Names Oracle a Leader Among Sales Force Automation Providers

The Forrester Wave™: Partner Relationship Management, Q4 2020

The Forrester Wave™: Sales Force Automation Solutions, Q2, 2021

“Oracle leads with a unified portfolio of sales apps for data-driven outcomes.”

The Forrester report states that “Oracle has a solid vision grounded in data and AI and an aligned roadmap designed to:

  • Automate data management and sales processes and
  • Provide hyperpersonalized, role-based experiences.”
CX Sales is part of a unified suite of revenue apps that share the same data model and connect processes across commerce; sales performance management; configure, price, quote (CPQ); and subscription management.

The Forrester report gave Oracle the highest score in the current offering category and the highest possible scores in 21 criteria including:

  • Sales insights
  • Data management
  • Data augmentation
  • Reporting and dashboards
  • Pipeline management
  • Renewals manager support
  • Sales operations/management support

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