Read the full report to see how Forrester ranks core CRM solution providers, where Oracle stands, and how Oracle’s "engineered experiences are great at connecting organizational silos."
Customer relationship management (CRM) systems are critical tools to facilitate sales, territory and quota management, and customer service activities. They’re designed to give companies a singular, comprehensive view of each customer, including every engagement and interaction.
Oracle has been named a Leader.
[Oracle’s] roadmap focuses on delivering a greater number of packaged workflows, such as lead-to-cash to allow companies to modernize their revenue operations.
Source: The Forrester Wave: Core CRM Solutions, Q3 2022
With the announcement of Oracle Fusion Marketing last year, we unveiled a system that automatically generates and qualifies high-quality opportunities and passes them directly into your CRM using sophisticated machine learning models.It was just the first of a comprehensive suite of Oracle Fusion Applications engineered to deliver more connected customer experiences, with the next generation of Oracle Fusion Sales and more coming soon.
Oracle is a Leader in The Forrester Wave™: CRM Suites, Q3 2022 report