Oracle is a Leader in The Forrester Wave™: CRM Suites, Q3 2022

While customer relationship management (CRM) systems were originally created to improve efficiency in the front office, they’ve expanded as tools to support customers throughout their end-to-end journeys.

Today, CRM suites give companies 360-degree views of customers, making it easier than ever for them to provide trusted, personal experiences.

The Forrester report identified the traits a company should look for in a CRM vendor. Companies should look for vendors that:

• Support the full customer journey
• Support fit-for-purpose business models
• Deeply embed automation and AI to improve operations
• Offer a deeply integrated or unified suite of applications
• Accelerate the transition to future-fit tech

Oracle has been named a Leader in the CRM suites market today.

Oracle’s Marketing and Sales applications are best in class, supporting complex revenue operations. Notable strengths in customer service include channel management, knowledge, and self-service.

Source: The Forrester Wave™: CRM Suites, Q3 2022

Oracle CX connects data and process across the enterprise

Oracle makes every customer interaction matter by connecting all customer data across advertising, marketing, sales, commerce, and service.

• Oracle Marketing provides a comprehensive, connected suite of capabilities for B2C and B2B marketing.
• Oracle Sales Automation helps business build high-performing sales organizations by aligning sellers to growth strategies.
• Oracle Service helps brands deliver predictive, unique, and hyper-convenient experiences, thanks to its “digital-first” approach.
• Oracle Field Service is a cloud native field service management solution that automates, schedules, routes, and equips mobile workers at a customer’s home, office, or installed asset location.
• Oracle Commerce provides a platform to move a business online and connect to an organization’s front-and back-office systems.