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Oracle has updated both CRM and ecommerce applications as part of an update to Oracle Cloud CX including AI connections, interface upgrades, and more hooks into other CX applications and ERP systems that track inventory availability.
Read the articleOracle has a plan to help businesses in every industry transform the customer experience. This plan is unique as, unlike Salesforce and other CX players that are only now starting to acquire the industry expertise required, Oracle has been focused on building extremely deep industry domain knowledge for many, many years.
Read the articleOracle released Digital Experience for Communications, a customized version of Oracle Cloud CX for the telecommunications industry that incorporates the company's customer data platform (CDP).
Read the articleLearn how two companies are using CX software from Oracle—marketing cloud, sales cloud, service cloud, and commerce cloud—to gain agility, remain adaptable, stay in alignment, remain authentic, and take the right actions.
Read their storiesA wholesale distributor of chimney products relaunched their B2B Commerce site and found an entirely new—and thriving—B2C commerce channel.
Read the storyAs many organizations are responding to the growth in online sales during the COVID-19 pandemic Oracle CX Commerce is being leveraged by customers to run multiple ecommerce sites from the same cloud platform.
Learn moreIn CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.
Learn moreUpdates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.
Learn moreAt the virtual Oracle Cloud CX summit, Shashi Seth, SVP of Oracle Marketing Cloud, discusses Oracle’s current CX roadmap, which includes new ways to help customers accomplish more with fewer resources in less time.
Learn moreRob Tarkoff, executive vice president of CX and Oracle Data Cloud, discusses the how leveraging AI and machine learning can make every customer impactful in the experience economy.
Learn moreOracle’s Nate Skinner, SVP and global marketing leader for customer experience at Oracle, discusses why the global pandemic is bringing into clear focus the importance of the “experience economy,” and how AI can help create stronger relationships with the customers.
Learn moreRob Tarkoff, executive vice president of Oracle CX and Oracle Data Cloud, shares the details about new integrations into Oracle's customer experience SaaS application stack.
Learn moreKayleigh Halko, senior manager of CX product strategy, Oracle, discusses how companies can harness the rise of inside sales to adapt to remote selling models that are becoming more prevalent in today’s market.
Learn moreIn a podcast for DMEXCO, Oracle’s Rob Tarkoff, EVP, CX and Oracle Data Cloud, Fusion CX Development, spoke to influencer Alex Wunschel where he covers customer experience, trust, and “The New Next” answering questions, such as “Why is trust so crucial in the customer experience?”
Learn moreKevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.
Learn moreDerek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.
Learn moreThe Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.
Learn moreCustomer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.
Learn moreChris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.
Learn moreCX blogger Shep Hyken highlights a recent article by Oracle’s Emily Rudin, senior director of loyalty sales, as one of the top reads of the week. The article discusses how to keep customers active in loyalty programs.
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