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Oracle CX for Retail and Consumer Goods

Innovate quickly to meet the needs of your customers where they are and in their moment of need, whether in store, on their mobile applications, via chatbots, or virtually. Decide what products or services to offer and how much to charge for them, and explore new business models to grow and meet market expectations.

Discover Oracle CX for Retail and Consumer Goods in this product tour.

Explore CX for Retail and Consumer Goods

Retail brands

Provide highly interactive and engaging digital experiences that drive customer loyalty. Consolidate your data to analyze consumer behaviors and make the best decisions to drive sales and margins while controlling inventory and costs.

AI-driven customer insights

Harness data and apply AI to better understand your customer, deliver personalized offers to them, and increase ROI.

Seamless experiences

Optimize end-to-end customer experiences from store to web to delivery. Deliver seamless, personalized experiences that keep customers coming back.

Ecommerce execution

Provide omnichannel self-service opportunities and execute ecommerce seamlessly.

Consumer Packaged Goods (CPG)

Accelerate digital transformation and serve a new generation of digitally savvy customers. Oracle CX helps you manage engagement across key processes using a customer-centric, omnichannel approach and customer-driven insights.

Omnichannel engagement

Engage directly with your end consumer across channels, devices, and social platforms to capitalize on new opportunities.

Personalized products and services

Enable the integration of the connected consumer within existing business processes, allowing for near real-time insights. Leverage those customer insights to offer new products and services that are personalized for each customer.

Expand and partner

Expand your digital ecosystem and develop more effective consumer goods and retail partnerships to grow your customer base.

Wholesale distribution

For today’s customers, convenience matters more than the product or goods being sold. Get the right products to the right location in the right quantity, quickly, and on budget to meet your customers’ needs and expectations.

Purchasing inventory

Make purchasing easy with a robust commerce platform. Ensure that the correct quantities, packaging, and sizes are always stocked—before the delivery truck leaves.


Reduce manual processes and accurately automate fulfillment to remain on time and on budget.

Omnichannel distribution

Distribute goods through the channels your customers want and track customer engagement through every channel.

View more customer successes

CX for Retail and Consumer Goods customer successes

ABC Wines and Spirits
Sleep Country
Vermont Country Store
Carmen Steffens logo

With one global platform, Carmen Steffens stays in step with fashion trends.

Key benefits

  • Deliver a frictionless customer experience

    Increase and advance digital interactions and offer your customers a frictionless experience by making it easy to access and purchase goods and offer personalized experiences.

    Digital technologies equip your business for success (PDF)

  • Win with a customer-centric, omnichannel approach

    Provide your customers with a transformative, connected, customer-centric experience across channels and key processes.

    The connected retailer (PDF)

  • Drive efficiency and profitability

    Unify front- and back-office applications, such as fulfillment and supply chain, to drive efficiency and profitability while expanding into new models that prioritize customer choice and meet demand.

    Video: Insights to implement new digital strategies in retail (4:18)

Key benefits of CX for Retail and Consumer Goods
Thought leadership

Lifetime loyalty: Customers expect ongoing connection with retailers

John Katsoulis, Senior Manager, Content Marketing Strategy, Oracle Advertising and CX

What do today’s customers expect? Oracle’s John Katsoulis gives his take on the virtual event Industry Insights: The New Connected Retailer. According to Katsoulis, a connected experience with a brand can build a lifetime of trust and loyalty—if retailers are able to meet customers’ expectations. Learn which key insights help to meet those expectations.

Read the complete post

Featured blogs

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Cloud readiness

Cloud readiness

Get up to speed on the latest Oracle CX product releases specifically focused on Consumer Goods, and ensure that your solution upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.


Documentation library

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX, ERP Cloud, and other cloud applications. You’ll find all of these resources and more in the Oracle Help Center.

Customer community

Cloud Customer Connect

Cloud Customer Connect is Oracle›s premier online cloud community—specifically designed to promote peer-to-peer collaboration and sharing of best practices to enable members to keep pace with product strategy, and to provide a cloud solution feedback channel directly to Oracle development. Within this community, members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Cloud learning

Oracle University

Access training or earn a certification. Oracle University helps you develop the skills to implement, configure, manage, and use your CX applications. Get training delivered in your choice of formats. See what Oracle certifications for CX, ERP, and more are available to you.

Support and services

Oracle Cloud Marketplace

Power innovation with partner applications and services available through Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

You may also be interested in…

Oracle B2C Commerce

Personalized, connected B2C ecommerce

Oracle for Consumer Goods

Consumer Goods solutions

Oracle Retail

Oracle Retail solutions

Oracle ERP

Enterprise Resource Planning

Get started

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Take a tour

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