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Oracle Markie Awards

The 15th Annual Markie Awards

This year marks the 15th year we will celebrate customer experience (CX) innovation and excellence in advertising, marketing, sales, service, and commerce. We’re excited to learn more about what you did to adapt and thrive during 2020.

We are collecting memories from Markie Awards over the last decade and a half. If you have a favorite moment or photo from the past, please share it on social media using #Markies.

Markie Awards—Call for submissions

Opens Wednesday, February 3, 2021

Each year, we receive hundreds of submissions from around the world. The 2020 finalists and winners showed more than ever how "movers, shakers, and experience-makers" delivered quality customer experiences for their brands.

This year, we continue to recognize those who provide standout customer experiences with innovative ideas and behind-the-scenes processes.

We would love to hear your story.

Customer award categories

The Pinnacle Award for Best Overall Customer Experience—SMB

Every company says they're focused on customer experience, but few really are. Are you? Tell us how your organization architected a standout customer experience that shifted your focus from driving transactions to building brand advocates.

NOTE: This category is open to those businesses with annual revenue under US$500M.

The Pinnacle Award for Best Overall Customer Experience—Enterprise

Every company says they're focused on the customer experience, but few really are. Are you? Tell us how your organization architected a standout customer experience that shifted your focus from driving transactions to building brand advocates.

NOTE: This category is open to those businesses with annual revenue of more than US$500M.

The Insight Award for Best Use of Data—SMB

Data is everywhere and success comes down to how you use it. This Markie recognizes advertising, marketing, sales, service, and commerce professionals who applied data in ingenious new ways. So if you’re using it to reach audiences, capture attention, or measure outcomes—and have seen ROI as a result—enter now.

NOTE: This category is open to those businesses with annual revenue under US$500M.

The Insight Award for Best Use of Data—Enterprise

Data is everywhere and success comes down to how you use it. This Markie recognizes advertising, marketing, sales, service, and commerce professionals who applied data in ingenious new ways. So if you’re using it to reach audiences, capture attention, or measure outcomes—and have seen ROI as a result—enter now.

NOTE: This category is open to those businesses with annual revenue of more than US$500M.

The Nexus Award for Best CX Ecosystem

It can be hard to tell where your brand ends and your customer experience begins, which is just how you like it. Tell us how you’ve architected a connected CX ecosystem with a CRM, third-party cloud apps, or API integration and take this Markie home with you.

The Upshot Award for Best Demonstrated ROI

You don’t just keep tabs on performance. You put analytics—and the corresponding insights—to work and realize major ROI as a result. This Markie honors the pros who find opportunities where others see obstacles and capitalize on them without hesitation. To win, tell us how you’ve taken measured risks and reaped astounding benefits as a result.

The Thinker Award for Best CX Innovation

For you and your team, good is not good enough. You dream about bigger, better customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours.

The Borderless Award for Best International Marketing Campaign

Key messaging that works in one city or country may mean something completely different in another. If your team architected a national marketing campaign that was later translated for global use, we want to hear about it. Give us all the details on how you did it and you could have this Markie in the bag.

The Convert Award for Best Commerce Experience

Today, it’s all about creating commerce experiences that give buyers more. Powerhouse content. Personalized recommendations. And websites tailored to their right-now needs. This Markie recognizes the ecommerce team that’s hyperfocused on converting transactional customers into brand-loyal enthusiasts through inspirational experiences.

The Cultivator Award for Best Lead Management

The buyer’s funnel is a maze, but somehow, you’ve made it easy to pull leads all the way through—into the open arms of the sales team. Have you architected a lead management program with smart lead and account scoring? Does it nurture prospects, deliver dynamic results, and deepen the relationship between marketing and sales? Then, this Markie is for you.

The Context Award for Best Application of Positive Contextual Targeting

Modern advertising and marketing pros use data to deliver impactful and relevant experiences at the right moment. This Markie recognizes a campaign that generated a splash by leveraging contextual intelligence technology to target trending moments.

Partner and agency award categories

The Game-Changer Award: CX SI Partner of the Year

Did you change the game for your client and help them make some huge gains? If you made a difference, you have a chance to win. This award will go to the SI partner who created a business transformation for a client that generated a financial, emotional, and analytical impact.

The Visionary Award: CX ISV Partner of the Year

You’re a thinker, a designer, and a doer. You approach things from an entirely different angle—one that leads to success. In short, you’re a visionary. This award celebrates the most innovative solution that complemented Oracle Advertising and CX and transformed the customer experience.

The Convergence Award: Best Agency Collaboration to Drive Better Outcomes for Client Campaigns

You’re using data in a collaborative way for new products, services, ideas, and integrations, or to create new formats that drive impactful campaign outcomes for your clients. This Markie recognizes partnerships between Oracle Advertising (formerly Data Cloud) and agencies or adtech partners who excelled at innovation.

Frequently asked questions

  • Who can enter?

    The Markie Awards welcome any professional or organization focused on delivering top-notch customer experiences and can demonstrate results from advertising, marketing, sales, service, or commerce.

  • Are the 15th Annual Markies only open to companies in North America?

    Not at all. The Markie Awards are a global program.

  • I thought the Markie Awards were only open to Oracle Eloqua Marketing Automation customers?

    The Markie Awards did begin as an Oracle Eloqua Marketing Automation customer awards program, but we’ve evolved our solutions. The Markie Awards now include advertising, marketing, sales, service, and commerce professionals. Plus, partners and agencies.

  • If I cannot attend the awards ceremony, can I still enter? Can I still win?

    Definitely. To prioritize the health and safety of our customers. The Markie Awards ceremony will be virtual in 2021. We will announce the winners in July 2021.

  • How many finalists will be announced in each category?

    We expect a high volume of excellent submissions, so we’ll announce up to five finalists per category. Finalists will receive a crystal plaque to honor their achievement. No single company will be selected as a finalist or winner in more than three categories.

  • Can I enter more than one category?

    Absolutely. However, we ask that you enter any specific campaign into only one category. If the judging panel thinks your submission is miscategorized, we’ll reach out to let you know that it is being moved into a new category.

  • Can I enter a campaign that started two years ago?

    Please limit entries to include only campaigns executed and with results attained within the last year.

  • I want to enter in a category from last year, but I don’t see it on this year’s list. Can I still enter in this category?

    To keep The Markie Awards fresh and relevant, we revamp our list of categories every year. For this reason, we will only consider submissions for the 2021 categories listed.

  • What makes a winning entry?

    Overall, our judges get excited about entries that demonstrate robust, measurable results. The strongest contenders call out specific metrics and include charts, graphs, and other visuals to illustrate performance. Keep in mind that we prefer substance over size. Distilling the most important facts about your campaign into a concise, three-page entry makes your story much more compelling.

The 14th Annual Markie Awards: celebrating the finalists and winners

Last year was a year unlike any other. As we transitioned the Markies from a live, in-person event to an online showcase of our finalists and winners, we wanted to still shine that well-earned spotlight on their hard work and dedication to their craft.

The finalists and winners of the 14th annual Markie Awards demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We hope you enjoy a look back at these unique stories and perhaps learn a few tips for your next campaign.

Congratulations to the 2020 finalists and winners!

2020 Markie Awards ceremony and winners

The Apex Award for Best Overall Customer Experience

August 4, 2020
The finalists were:
  • Australian National University
  • Dymocks
  • Jetstar - WINNER
  • Lojas Lebes
  • Panasonic Computer Products Europe

The Insight Award for Best Use of Data

August 4, 2020
The finalists were:
  • Alaska Airlines
  • Dymocks - WINNER
  • Healthgrades
  • Jysk Fynske Medier

The Nexus Award for Best CX Ecosystem

August 4, 2020
The finalists were:
  • Bajaj Electricals Ltd
  • Credit Suisse - WINNER
  • MRV – Luggo
  • Vodafone Business

The Omni Award for Best Omni-Channel Experience

August 4, 2020
The finalists were:
  • Aon - WINNER
  • Mountain America Credit Union
  • Spur Group
  • Youcom

The Borderless Award for Best International Marketing Campaign

August 4, 2020
The finalists were:
  • Aon
  • Coloplast A/S - WINNER
  • Laerdal Medical
  • Les Mills International
  • Outokumpu

The Thinker Award for Best Innovation in Marketing

August 4, 2020
The finalists were:
  • Advisor Group
  • Cisco Systems, Inc - WINNER
  • Covance
  • Healthgrades
  • Spur Group

The Upshot Award for Best Demonstrated ROI in Marketing

August 4, 2020
The finalists were:
  • Bonnier News
  • Coles Supermarkets
  • Dymocks - WINNER
  • Les Mills International
  • Morningstar

The Convert Award for Best Commerce Experience

August 4, 2020
The finalists were:
  • Construction Specialties
  • Reserva
  • Sleep Country Canada
  • Terex Corporation - WINNER
  • The Vermont Country Store

The Pinpoint Award for Best ABM Strategy

August 4, 2020
The finalists were:
  • BMC Software
  • Covance - WINNER
  • NEC Corporation
  • The New York Times

The Cultivator Award for Best Lead Management Program

August 4, 2020
The finalists were:
  • Aon
  • Bonnier News - WINNER
  • Mack Trucks
  • The Master Lock Company
  • Verndale

The Thinker Award for Best Innovation in Sales

August 4, 2020
The finalists were:
  • Fluke Corporation
  • Promerica Financial Corp – Banco Promerica Costa Rica
  • Vertiv - WINNER
  • Yamaha Motors Brasil

The Upshot Award for Best Demonstrated ROI in Sales

August 4, 2020
The finalists were:
  • Broadcom - WINNER
  • Southern Company
  • WebContinental

The Thinker Award for Best Innovation in Service and Field Service

August 4, 2020
The finalists were:
  • Ameriprise
  • Credit Suisse
  • Infosys Ltd - WINNER
  • Mercedes-Benz Customer Assistance Center

The Upshot Award for Best Demonstrated ROI in Service

August 4, 2020
The finalists were:
  • Deloitte
  • Insight - WINNER

The Game Changer CX SI Partner of the Year Award

August 4, 2020
The finalists were:
  • Accenture - WINNER
  • AmberLeaf Partners
  • Apex IT
  • Boxfusion
  • SoftClouds

The Visionary CX ISV Partner of the Year Award

August 4, 2020
The finalists were:
  • ATLATL Software
  • Conversocial
  • Five9
  • Movable Ink
  • PathFactory - WINNER