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Retail Demand Planning

Deliver the right assortment across channels and optimize the planning and ordering process to gain supply chain efficiency with demand transference, customer decision trees, and retail demand forecasting solutions.

Execute smarter demand planning with AI and machine learning.

Improve retail demand forecasting and unlock the value of customer data

Create customer segment-specific decision trees using transaction-level data, understand the incremental value of all items with an unbiased view of manufacturers, and maximize forecast accuracy for the entire product lifecycle with next-generation retail science.

01Increase inventory productivity in supply chains

Adapt to recent trends, seasonality, out of stocks, and promotions, and reflect your unique demand drivers.

Read about solving supply chain instability

02Anticipate customer demand

Take full advantage of your data through retail sciences: machine learning, artificial intelligence, and decision-science disciplines.

Learn about data-driven planning

03Simplify forecast management

Maximize the productivity of your team with exception-driven processes paired with our experience-inspired user interface.

See Helzberg Diamonds' AI story

04Retain customers with localization

Analyze assortment coverage, identify duplication of item types, and prevent the removal of core items.

Read Al Nahdi's loyalty story

05Analyze your transaction-level data

Create your own science-based decision trees and compare them to supplier-provided data.

Read how decision trees can help retailers

06Improve customer satisfaction while increasing profit

Discover the impact of adding or dropping items to your net category performance to maintain market share while optimizing profit.

See how HomeChoice increased sales

Retail demand planning solutions

Choose retail demand planning solutions that help you coordinate demand-driven outcomes delivering connected customer interactions.

Maximize forecast accuracy with Oracle Retail Demand Forecasting

Oracle Retail Demand Forecasting Cloud Service is an enterprise forecasting engine within the Oracle Retail analytics and planning suite. This suite sits atop Oracle Retail AI Foundation, which provides analytical insights to drive planning, buying, moving, and selling decisions. These capabilities enable retailers to increase profits and remain flexible to the changing retail environment.

Get accurate forecasts to coordinate demand-driven outcomes

With a single view of demand, Oracle’s Retail Demand Forecasting provides value across retail processes, including driving optimal strategies in planning, increasing inventory productivity in retail supply chains, decreasing operational costs, and driving customer satisfaction from engagement, to sale, to fulfillment.

With Retail Demand Forecasting, Oracle Retail distilled more than 15 years of forecasting experience across hundreds of retailers worldwide into a comprehensive solution that maximizes forecast accuracy for the entire product lifecycle.


Understand how your customers shop and the uniqueness of your assortment to drive incremental revenue

Gain customer insights with decision trees

Oracle Retail Customer Decision Trees and Demand Transference enables you to create customer decision trees using transaction-level data. These decision trees are specific to their customer segments and respective geographies. They help you understand the most important products and product attributes as customers see them. Armed with these details, you can effectively analyze assortment coverage, identify duplication of item types, and prevent the removal of core items that customers seek.

Identify customer purchase and switching patterns

Oracle Retail Customer Decision Trees and Demand Transference mines customer purchase history to identify shopping and switching patterns. These help you understand what attributes are driving customer purchases, when customers would walk away without making a purchase, and when they're willing to switch products. These key insights can help you make better assortment, pricing, and promotion decisions.

Identify/eliminate national influences and manufacturer biases

Leveraging retailer-specific transaction-level data provides a true view of the customer during the customer decision tree creation process, eliminating bias that an external customer decision tree may have. Using Oracle Retail Customer Decision Trees and Demand Transference, you can compare customer decision trees you’ve generated with ones provided externally. Then you can make adjustments to confirm and approve usage within your assortment processes.


Find resources and more

5 ways platforms help retailers achieve improved outcomes

With artificial intelligence and machine learning at the core, Oracle’s platform for modern retail delivers a complete set of mission-critical solutions and cloud services that enable retailers to gain the insights and agility to attract and retain customers at every touchpoint.

Read the full perspective from IDC

Leverage the power of the Oracle Retail Reference Library community

Accelerate speed to value by streamlining your implementation using best practice process models, architectural diagrams, and a retail glossary derived from more than 5,000 retail customers across 96 countries.

Gain knowledge with the Retail Reference Library

Planning and Optimization Learning Subscription

Oracle offers speed to value with on-demand digital learning. You can build individual competencies that maximize usage of Oracle Retail planning and optimization solutions. Available 24/7 with self-paced learning guides and detailed microlessons with step-by-step demonstrations.

Explore on-demand training materials

Simplify demand forecasting and inventory management

Much of the challenge is having the right inventory available in the right place to quickly fulfill customer demand, no matter when and where a purchase is made. Despite the complexities, there are a few simple steps you can take to improve forecast accuracy and inventory management.

Access the guide

The platform for modern retail inventory management

The point of entry to retailers' supply chains is increasingly fluid. See how Oracle helps retailers put customer preferences and behavior at the center of their inventory strategy for the best customer satisfaction and operational efficiency.

Watch the video (1:44)

Get started with retail demand planning


Contact Oracle Retail

Reach out to discuss the next steps with a retail solution expert.


See the Oracle Retail RACK

Explore research, reports, webinars, and more that can help you better understand the power of Oracle Retail products.


Connect with the Oracle Retail community

Led by retailers like you, licensed customers meet regularly to share best practices and build networks.


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