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Oracle Data Cloud: Unlock Hidden Potential

In the fast-paced world of digital advertising, Oracle Data Cloud built its legacy on finding the signal through the noise. We bring together the data and technology that helps you better understand your audience, where to engage them, and how to measure it all.

Navigate Marketing in a Cookie-Constrained Future

Navigate Marketing in a Cookie-Constrained Future

Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers, and agencies. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data. Catch this informative on-demand webinar today! Watch Now.

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Why Oracle Data Cloud? Drive Better Business Outcomes.

Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.

Best-in-Class Data Assets

Oracle Data Cloud Products

  • Oracle Audiences
  • Oracle Contextual Intelligence

      Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.

    • Contact a data expert
  • Oracle Data Management Platform

      Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.

    • Overview
  • Moat by Oracle Data Cloud

      Measure what matters, and drive attention across all your campaigns.

    • Overview
Oracle Data Cloud Products

What's happening in AdTech and MarTech in 2020?

We caught up with Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger's Industry Preview 2020 to discuss what's happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.

Hear how Moat uncovered one of largest ad fraud scams in digital history.
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Why Oracle Data Cloud?

Digital Marketing Resources

Switched On: A Guide to Navigating the Advanced TV & Video Landscape

Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.

The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.

The Digital Marketers Pocketbook

Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.

Oracle Data Cloud Customer Successes

Pinterest logo

“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”



Head of Measurement Science and Insights Gunnard Johnson explains how Oracle Data Cloud helps Pinterest become a high-value advertising platform.

Vice logo

“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”



Vice and Oracle launch the first contextual brand safety solution for video.

WWE logo

World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.



Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.

Pandora logo

“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”



Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.

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Join Oracle Data Cloud—Be more than just an employee, be part of a team.

Oracle Data Cloud Blog

Adweek's Best of Tech award
Thank you to our clients for honoring Moat with Adweek's Best-of-Tech award for brand safety and ad verification.