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Digital While Distancing:
A Webinar Series

As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. Join the experts at Oracle Data Cloud for this special digital event series and learn key tactics to maximize campaign ROI and get informed on today's most pressing programmatic topics such as IVT detection, brand safety, attention analytics and more.

The Digital Marketer's Guide to Contextual Insights and Trends

How to use contextual intelligence to uncover new insights, inform strategies, and launch better digital campaigns.

Adweek's Best of Tech award
Thank you to our clients for honoring Oracle with Adweek’s Readers’ Choice awards for brand safety and ad verification, measurement and analytics and DMP.
Best-in-Class Data Assets

Oracle Data Cloud Products

  • Oracle Audiences

      Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.

    • Overview
  • Oracle Contextual Intelligence

      Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.

    • Overview
  • Oracle Data Management Platform

      Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.

    • Overview
  • Moat by Oracle Data Cloud

      Measure what matters, and drive attention across all your campaigns.

    • Overview
Oracle Data Cloud Products

Why Oracle Data Cloud? Drive Better Business Outcomes.

Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.

Get data-driven insights and tips to plan, build, and launch your best campaigns. Subscribe to the Data Drop newsletter.

Introducing Moat Reach

Measure campaign effectiveness from digital to TV

Discover how Moat Reach, a new offering from Moat by Oracle Data Cloud, empowers marketers to achieve true cross-platform clarity.

Why Oracle Data Cloud?

Digital Marketing Resources

Switched On: A Guide to Navigating the Advanced TV & Video Landscape

Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.

The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.

The Digital Marketers Pocketbook

Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.

Oracle Data Cloud Customer Successes

Disneyland Paris logo

“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”

 

Disneyland Paris

Disneyland Paris and Oracle Data Cloud drive better business outcomes through the powerful combination of industry-leading technology and trusted partnership.

Vice logo

“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”

 

Vice

Vice and Oracle launch the first contextual brand safety solution for video.

WWE logo

World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.

 

WWE

Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.

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“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”

 

Pandora

Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.

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