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Oracle Contextual Intelligence allows advertisers and publishers to understand the underlying meaning of content and the environment in which their ads are served, so they can maximize protection and connect with relevant audiences at scale—all within a privacy-friendly environment .
Brand safety is no small issue on the web. Safeguarding consumer trust means protection from content that doesn’t align with brand values. Engaging customers at the right moment and on safe touchpoints with speed, scale, and control are essential components of a brand’s success. Contextual Intelligence offers protection of a brand’s message, across the core metrics of brand safety, viewability, and fraud.
Accuracy empowers brands to move beyond baseline protection. Contextual Intelligence goes further by accurately controlling the brand suitability of a campaign’s targeting. Brand suitability means accurately targeting campaigns through custom contextual segments, balancing avoidance of harmful content with topics that positively resonate with your brand.
Harness the power of trending moments. Oracle Contextual Intelligence has an understanding of the open web, enabling us to connect data sets and help define strategies that are meaningful to your business. Contextual Intelligence allows you to target important mindsets and life moments. With the ability to ingest and listen to the trending nature of the web, we enable clients to connect to their customer’s mindset in real time.
Access hard to reach environments. Oracle Contextual Intelligence understands billions of pieces of content across the crawlable web. Page-level control coupled with the ability to reach billions of impressions offers a privacy-friendly solution that can be activated across all platforms. Contextual Intelligence is even evolving beyond the web into video, social, images, and other formats.
Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.
Oracle Contextual Intelligence uses advanced machine-learning algorithms to scan and categorize content in real time across billions of websites, so marketers can deliver ads in effective, safe, and brand-relevant environments. We offer full customization and transparency of all segments, ensuring you don’t miss out on any advertising opportunities.
Oracle Contextual Intelligence offers targeting capabilities in a privacy-friendly environment to achieve brand suitability—at scale.
SBS Puts Their Campaign at the Center of Trending Consumer Conversations with Oracle’s Contextual Intelligence Solution
Oracle’s Contextual Intelligence Solution Leads to 351% Increase in Conversion Rates for the WWE
Vice and Oracle Launch the First Contextual Brand Safety Solution for Video
Volkswagen Uses Oracle’s Contextual Intelligence Solution to Zero-In on Brand-Safe and Relevant Content