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Protect Every Advertising Dollar and Launch Campaigns with Confidence
Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Key Benefits
Drive optimal ad exposure.
Make the most of your ad placements with granular viewability reporting that reveals whether an ad is seen, heard, or engaged with.
Retain trust while scaling reach.
Benefit from keyword-based, contextual brand safety protection from Oracle Data Cloud.
Gain unprecedented control.
Leverage pre- and post-bid solutions to gain a 360-degree view of campaign performance and identify opportunities for improvement.
Move from cautious to confident.
Steer ads away from bots, and prevent invalid display and video impressions in real time with Moat, Oracle’s Media Rating Council accredited solution for invalid traffic.
The news industry needs advertisers’ support now
Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.
Hear how Moat uncovered one of largest ad fraud scams in digital history.
“We love and adore Oracle Data Cloud [Grapeshot] performance. I basically put it on every plan, every chance I get.”
—Senior Programmatic Buyer, Centro
Not Your Average Brand Safety Story
VICE Achieves Brand Suitability with Oracle Data Cloud
VICE recognized that not all content may be deemed suitable for a brand’s message. That’s why they partnered with Oracle Data Cloud to develop Keyword Blocklist, a contextual, brand-safety solution to target media in brand-suitable environments.