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The Data Hotline
Our team provides fast, free answers to all of your audience, context, measurement, and general data questions. We bring together data and technology to drive better business outcomes for the world’s largest brands, agencies, publishers, and technology platforms.
Plug into The Data Hotline to get access to custom audience data.
Why work with us?
Your success is our success. While we deliver data that powers impactful, game-changing campaigns, our powerful combination of science and people push your campaigns to reach their potential and deliver better outcomes.
Our Products
Audiences
Audiences: Understand consumer behavior like never before
Engage your best customers and most valuable prospects with relevant messaging. Increase sales and reduce wasted advertising with Oracle Audience Solutions.
- Get better insights and more reach with breadth and depth of data across lifestyle, purchase transactions, and online behavior.
- More accurately reach your intended audiences wherever they engage online: on social platforms, connected television, streaming audio, and throughout the open web.
- Unlock the value of your existing data with Oracle OnRamp, and reach customers across 99 percent of the media landscape.
- Unify your customer data and understand the entire customer journey with the Oracle Data Management Platform (DMP).
- Products/services include: Audiences by Oracle, Oracle Datalogix & AddThis Audiences, Branded 3rd Party Partner Audiences, Custom Audiences, OnRamp (1st party data) Audiences, DMP, OAP, Data Enablement, and Direct Mail.
Context
Context: The right environment can make or break your message
With Oracle Contextual Intelligence, advertisers and publishers can better understand the underlying meaning of the content and environment where their ads are served. This enables advertisers to protect their brand, take advantage of brand-suitable environments and connect with audiences at scale.
- Protect against fraud and deliver your message in-view and brand-safe environments
- Effectively balance risk and opportunity with technology that can power accurate, customized segmentation with speed and scale.
- Reach unique audiences across the web and beyond—into video, image, in-app, social, and other formats—as they navigate mindsets and life moments.
- Leverage our deep industry expertise, strategy, and service to provide recommendations and rapid custom segment creation.
- Products/services include: Contextual Targeting (Standard & Custom), Brand Safety (Standard & Custom), Predicts (Dynamic Contextual Segments), and Pre-Bid by Moat (Invalid Traffic & Viewability).
Measurement
Measurement: Measure what matters with Moat
Our Moat Measurement Solutions give you a 360-degree view of your media—what’s working, and why—so that you can optimize campaigns and inventory toward your desired goals.
- Verify and measure consumer engagement to strengthen your media strategy through invalid traffic, viewability, brand-safety, and attention signals.
- Understand people-based reach and frequency across channels.
- Connect performance with real-world sales.
- Leverage insights to drive ad effectiveness and intended outcomes.
- Products/services include: Moat Analytics, Moat Reach, Moat Outcomes, and Moat Pro.
Education
Education
Look to us for the latest data and advertising trends, product and integration updates, and industry thought leadership.
The Data Hotline is my #1 go-to, both for RFPs and to whip up proactive audiences for my agencies and their brands. Their team is extremely responsive and a great resource for generating custom audience data across every vertical and internationally.”