B&Q Uses Kinetic Email Module to Increase Mobile Engagement 32%
To keep up with the increasingly mobile consumer, retailers need to reassess the format of the emails they send. B&Q’s marketing team was tasked with being more innovative with emails. The team needed a solution to boost engagement rates within the body of the email.
- Mobile in-email engagement rates
- Customer use of mobile to interact with email
- Tasked with being innovative in email marketing
- Cross-Channel Marketing
- Responsive Email Format
- Kinetic Email Module
- 18% increase in responder-to-open rates with 32% increase among club members.
- 42,000 click throughs to the website.
- 30% decrease in time spent on email.