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Trending Questions

Reveal Profitable Opportunities

  • Understand where you need to focus. Deliver the next level of Customer Experience Optimization leveraging website data to gain a holistic view of: where to focus, who to target and how to engage. Heatmaps, powered by Oracle Infinity, enables marketers to visualize click, scroll, and hover behavioral data to discover new testing opportunities and gain additional insights to drive revenue.
  • Increase ROI by Enhancing Your Personalization Campaigns. Automated analysis of customer data provides marketers with information pertaining to: which visitors aren’t converting as well as they could, details around sales funnel engagement drop-off and detailed information about conversions.
  • Leverage real insights for enhanced personalization. Using actionable insights backed by data, marketers are empowered to make rational, sound decisions that can transform marketing strategy, programs and tactics which ultimately accelerate positive business outcomes.



Connect your DMP with Testing and Optimization

  • Connect to any Data: Easily connect to 1st, 2nd and 3rd party data for testing, personalization and optimization initiatives..
  • Seamless Integration:  Oracle Maxymiser and Oracle Data Management Platform integration allows marketers to deliver more personalized online experiences to any audience..
  • Personalize any Experience: Leverage a unified stream of user data to optimize your websites and apps.

Visually Create Campaigns for Mobile Apps

  • Extend Testing to Mobile Apps: Marketers can now extend A/B and multivariate testing to their iOS apps as easily as they would for their website
  • Intuitive Visual Editor: Marketers can create, edit and publish campaigns for app users without relying on technical resources.
  • No App Store Approvals or Resubmissions Needed: Marketers can quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.

Take Report Insights and Put them into Action Immediately

  • Predictive Insights:  Provide the answers pertaining to how personalization efforts are translating to new opportunities.
  • Increase ROI: Leverage native Maxymiser reporting algorithms designed specifically to provide marketing teams with detailed insights pertaining to website campaign performance and visitor conversions.
  • Statistics for the Real World: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.

Eliminate Guesswork with Data Driven, Predictive Personalization

  • Powerful, Easy to Use Reports: Access interactive, intuitive reports to analyze campaign results.
  • Insight Driven Campaign Analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
  • Access Reports Live User Reports: Easily access campaign reports, at any time, with each user’s selected filter options in place, allowing them to continue building reports from where they left off, and complete their analysis.

Deliver the Next Level of Customer Experience Personalization

How do Predictive Insights help marketers intelligently deliver the next level of Customer Experience Personalization?
Oracle Maxymiser’s Predictive Insights capabilities help marketers gain insights pertaining to optimization efforts—ultimately revealing personalization opportunities which have a higher likelihood of converting to real revenues.

How do Oracle Maxymiser’s Predictive Insights capabilities differ from other tools and platforms?
Oracle brings all the production and analysis functions of testing and targeting into the same platform marketers already use. This allows marketers to: react and respond to emerging data and trends, adapt to seasonality and adjust pricing as inventory demands&mda;shall while improving the customer journey every step of the way.

Learn more

Customer Stories

National Express logo

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.
— Ashley Howe, Analytics and Optimization Manager, National Express
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Oracle Responsys Delivers Winning Formula for Animation Software PowToon


Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.

Callaway Golf logo

Callaway Golf Drives Engagement and Results with Oracle


Callaway Golf

Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.

Mercury Insuranc logo

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%


Mercury Insurance

Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.


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Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.