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Oracle Data Cloud: Unlock Hidden Potential

In the fast-paced world of digital advertising, Oracle Data Cloud has built its legacy on finding the signal through the noise. We bring together the data and technology that helps you better understand your audience, where to engage them, and how to measure it all.

AdWeek's Best-of-Tech award
Thank you to our clients for honoring Moat with AdWeek's Best-of-Tech award for brand safety and ad verification.
 

Drive Better Business Outcomes

Discover how our solutions across audience, context, and measurement give marketers the data and tools needed for every stage of the marketing journey. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability conformation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.

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Join Oracle Data Cloud—Be more than just an employee, be part of a team.

Global Industry-Leading Origins

Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries.

Global Industry Leading Origins
Best-in-Class Data Assets

Oracle Data Cloud Products

  • Oracle Audiences
  • Oracle Contextual Intelligence

      Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.

    • Contact a data expert
  • Oracle Data Management Platform

      Unify all of your marketing data to drive customer growth and retention as well as fuel new prospect acquisition.

    • Overview
  • Moat by Oracle Data Cloud

      Measure what matters, and drive attention across all your campaigns.

    • Overview
Oracle Data Cloud Products
Why Oracle

Digital Marketing Resources

Switched On: A Guide to Navigating the Advanced TV & Video Landscape

Discover how TV went from traditional to transformative, explore trends, gain insights and get tactical.

The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.

The Digital Marketers Pocketbook

Discover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.

See the Results

Oracle Data Cloud Customer Stories

WWE logo

Oracle’s Contextual Intelligence Solution Leads to 351% Increase in Conversion Rates for the WWE

 

WWE

WWE was able to determine the keywords and stories trending among their fans, helping them capture new potential audiences and increase reach.

Vice logo

Vice and Oracle Launch the First Contextual Brand Safety Solution for Video

 

Vice

“We recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”

Pinterest logo

Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform

 

Pinterest

“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”

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The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data

 

Transunion

“Instead of keeping traditional TV metrics separate from digital marketing, it's finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.”
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Oracle Data Cloud Blog