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Oracle Moat—Solutions for publishers and platforms

Maximize your programmatic and direct inventory for the most revenue with metrics that drive home the value of your audiences and digital properties. Build stronger client relationships and attract new business by reinforcing your network’s value through trusted, independent ad measurement.

Oracle Moat—Solutions for publishers and platforms

Learn more about how Moat can power your business.

Solutions for every ad measurement need

Tell compelling cross-platform stories

Access a variety of advanced metrics to tell more compelling stories about the power of your inventory so you can win more business.

Demonstrate the value of your audiences

Ensure that clients only bid on valid, viewable, and brand-safe inventory, and highlight the value of your audiences by sharing attention metrics.

Measure outcomes for clients

Show clients how effective your inventory and audiences are in helping them achieve their campaign goals.

Explore Oracle Moat for publishers and platforms

Use data to optimize your inventory for maximum revenue potential. Prove the value of your media channels and differentiate your solutions from your competitors.

Oracle Moat is a data-driven measurement solution that helps you better understand your visitors and their potential, validate new media channels, and build trust by ensuring valid, brand safe, and viewable content across format. With Oracle Moat, you can:

1
Ensure that your inventory meets (or even exceeds) the buyer’s criteria.
2
Verify campaign delivery with a trusted and recognized partner.
3
Go beyond standard verification. Provide measures of ad effectiveness to differentiate the story of the value that your platform delivers.
4
Measure consumer attention across channels, devices, and platforms.
5
View reach and frequency across TV and digital to ensure you’re reaching the right audiences with the right frequency.
6
Employ a range of optimization techniques to drive higher revenue and increase viewability on your platform.
7
Validate new media channels as effective and valuable for media buyers.
8
Unify reporting by drawing from a single source of truth for campaign data across the buy and sell side.
Spotify

Spotify expands measurement options with Oracle Moat Analytics

Spotify chose Moat because it was a leader in the video measurement space. We always want to provide a first-class experience for our listeners and advertisers. Moat was a great fit, and it still is.

— Rochelle Sanchirico, Spotify global director of SMB marketing

Oracle Moat customer successes

View more customer successes

Learn how publishers and platforms use Oracle Moat Measurement measure ad performance across the breadth of their digital and TV (CTV, OTT, and linear TV) advertising campaigns. Click on each logo to learn more.

Why publishers and platforms choose Oracle Moat as their measurement partner

Purpose-built for today’s media professionals

Leverage an industry-leading measurement suite backed by an expert account management team to help you verify campaigns and tell data-driven stories about the unique value of your inventory.

Comprehensive cross-channel measurement

Measure across CTV, linear TV, mobile, desktop, and in-game advertising. Oracle Moat is dedicated to measuring all forms of media, and we will continue to identify new and emerging media trends in media measurement transparency.

Fully transparent and customizable

Have access to the necessary tools to thrive in the modern digital advertising marketplace.

Award-winning technologies

Protect your bottom line, safeguard your reputation, and generate insights that inform actions with Oracle Moat’s award-winning technologies. Founded on the principles of accuracy, ease of use, and personalization, Moat is the winner in three categories in Adweek’s 2021 Reader’s Choice: Best of Tech Partner Awards.

Commitment to transparency

Establish creditability and bolster trust with advertisers and clients through independent measurement.

Advanced metrics

Measure ad performance beyond verification with detailed attention analytics that reveal the true efficacy of campaigns.

Measure media with total confidence

Provide clients with digital performance metrics you can trust. Learn how Oracle Moat makes this possible.

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