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Digital While Distancing:
A Webinar Series

As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. Join the experts at Oracle Data Cloud for this special digital event series and learn key tactics to maximize campaign ROI and get informed on today's most pressing programmatic topics such as IVT detection, brand safety, attention analytics and more.

From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement

Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, EMEA Measurement Partnerships carves out an innovative paradigm for measurement and transaction currency beyond clicks and impressions, taking antiquated metrics to task!

Register now > (EMEA/JAPAC) Tuesday, May 19 @ 10:00 GMT+1 | 17:00 SGT

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Best-in-Class Data Assets

Oracle Data Cloud Products

  • Oracle Audiences

      Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.

    • Overview
  • Oracle Contextual Intelligence

      Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.

    • Overview
  • Oracle Data Management Platform

      Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.

    • Overview
  • Moat by Oracle Data Cloud

      Measure what matters, and drive attention across all your campaigns.

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Oracle Data Cloud Products
 

Why Oracle Data Cloud? Drive Better Business Outcomes.

Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.

Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.

The news industry needs advertisers’ support now

Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.

Navigate Marketing in a Cookie-Constrained Future

Navigate Marketing in a Cookie-Constrained Future

Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers, and agencies. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data. Catch this informative on-demand webinar today!

Watch now
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Why Oracle Data Cloud?

Digital Marketing Resources

Switched On: A Guide to Navigating the Advanced TV & Video Landscape

Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.

The Essential Guide to Protecting Your Ad Spend from Invalid Traffic

Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.

The Digital Marketers Pocketbook

Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.

Oracle Data Cloud Customer Successes

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“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”

 

Disneyland Paris

Disneyland Paris and Oracle Data Cloud drive better business outcomes through the powerful combination of industry-leading technology and trusted partnership.

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“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”

 

Vice

Vice and Oracle launch the first contextual brand safety solution for video.

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World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.

 

WWE

Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.

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“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”

 

Pandora

Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.

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Adweek's Best of Tech award
Thank you to our clients for honoring Moat with Adweek's Best-of-Tech award for brand safety and ad verification.