Keep Sea Blue Tackles Marine Plastic Pollution with Oracle Blockchain

Estimated 50% increase in plastic waste on Mediterranean shores in 2022

By Maria KarkaMay 5, 2022
Oracle ME

Each year, eight million metric tons of plastics enter the ocean. The Mediterranean Sea, one of the most vulnerable environments in the world, has not escaped the plastic crisis. An estimated 229,000 tons of plastic leak into the Mediterranean Sea every year, harming terrestrial and marine ecosystems and biodiversity.

Fighting plastic pollution and facilitating the necessary shift to a more sustainable economy is the non-profit organization Keep Sea Blue. The independent, international organization based in Athens, Greece, has a mission to keep the Mediterranean Sea plastic-free while promoting a circular economy for plastics through coastline plastic waste collection, recycling, and reuse.

With restrictions lifted and tourism set to grow significantly this year, Keep Sea Blue expects a 50% increase in plastic waste on Mediterranean shores in 2022, making its mission even more critical.

Keep Sea Blue works with volunteers, other non-profits, the private sector, and local authorities to collect plastic waste from beaches, including materials such as bottles, nylon, and fishing nets. The collected waste is carefully sorted and processed into Recovered Seaside Plastic, a certified recycled raw material that will be used by manufacturers and brands for making new products or packaging.

Among Keep Sea Blue’s partners is Klöckner Pentaplast, the global manufacturer of sustainable packaging products, which will use recycled material from coastal plastics collected by Keep Sea Blue to create fresh food packaging in the UK, Italy, Portugal, Germany, and Turkey.

All collected plastic is monitored across the entire plastics value chain—from collection to recycling, to reuse—thanks to the Keep Sea Blue’s Recovered Seaside Plastic platform, powered by Oracle Blockchain technology. The platform connects collectors, recyclers, manufacturers, and brand owners, thereby guaranteeing source traceability, supply chain transparency, and positive environmental impact.

Through its network of collectors, the organisation recovers approximately 150 tons of plastic per month, the equivalent of 5 million plastic bottles.

Keep Sea Blue’s certified recyclers provide a steady supply of recycled raw material whose journey can be traced through the blockchain platform. Certified partners register information and trace plastic to its point of origin, down to the specific coastal area where it was collected. Businesses creating packaging from the recycled material can add the “Recovered Seaside Plastic” badge on their products, providing their customers with proof about the product's circular journey and sustainability credentials. Displaying the #RecoveredSeasidePlastic badge on the packaging is a strong signal of sustainable practices by these companies, helping eco-conscious consumers make responsible purchasing choices.

“The good thing about what we have created is that you can now track and see what is happening with the waste you’ve collected. If a team of volunteers or a local community collects 200 kilos of plastic, they can check where this plastic ends up and how it’s been used to create a new product. And that’s extremely motivating,” says Founder Lefteris Bastakis.

“The Oracle Blockchain Platform helps us create a relationship of trust between consumers and brands.” – says Maria Karka, Operations Manager, Keep Sea Blue.