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Oracle Contextual Intelligence
Oracle Contextual Intelligence provides prebid contextual advertising and brand safety solutions to advertisers, publishers, and platforms. The technology crawls and categorizes desktop and mobile webpages, matching them to contextual segments for use in digital advertising campaigns.
Improve your campaigns: find suitable, brand-safe environments with contextual intelligence.
Oracle Contextual Intelligence features
Baseline brand safety
Access industry-standard brand and custom brand safety categories to increase transparency and baseline control of any campaign. Protect your brand equity and deliver your message in environments that exclude risky content in categories, such as firearms, crime, drugs, obscenity, death, hate speech, and more.
Find audiences that fit
Bridge the divide between risk and opportunity to find environments that align with brand missions, themes, seasons, and consumer behaviors. With 250 editorially curated categories readily available to activate across major demand-side platforms (DSPs), you can engage with the audiences that drive better campaign outcomes. And because context isn’t one size fits all, we offer unlimited, custom brand safety categories so you can tailor your context strategy to suit the nuances of your specific brand.
Protect your budget
Avoid wasted ad spend with a comprehensive view of programmatic threats, such as fraud and invalid traffic. Available in all major DSPs and the CTV Television Network in Canada, Moat lets marketers filter out pages and threats that are most likely to attract fraud. By preventing invalid display and video impressions in real time, you can measure viewability to ensure that every impression counts.
Oracle delivers stronger ROI for Disneyland Paris using Contextual Intelligence
See how Disneyland Paris used Oracle’s contextual solutions across their display and video campaigns to reduce cost per acquisition and increase conversions.
Oracle Contextual Intelligence key benefits
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Protect your campaigns
With standard and custom brand-safety solutions, you can be confident that your campaigns are protected from unsafe content.
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Drive campaign success while supporting publishers
Implementing a solution that analyzes all the words on the page means you avoid blocking safe content, to support publishers while maintaining brand safety.
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Plan and launch more effective campaigns
Use contextual insights to inform campaign planning by understanding trending topics and when people engage with content.
Five timely insights show how consumers are engaging with movie and entertainment content online
Jessie Cooper, Head of Platform Partnerships, OracleLights, camera, data! How is the explosion of over-the-top media services (OTTs) influencing the business of movies and film?
Read the complete postFeatured blogs
- September 8, 2020 Infographic: How keyword blocklists limit scale and expose campaigns
- August 24, 2020 The evolution of brand safety and context in advertising
- June 25, 2020 Why context matters now more than ever for brand safety and suitability
- January 21, 2020 Disneyland Paris uses Contextual Intelligence to help families find fun
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