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Targeted audiences built from industry-leading data
A strong audience strategy empowers you to engage your best customers and your most valuable prospects with relevant messaging. Oracle Audiences can connect you with your customers via the broadest and most highly curated set of data assets in the industry.
How we can help
Open all Close allHigh-quality curated data assets
At Oracle Data Cloud we have the broadest set of quality and curated data assets in the industry. They span all verticals and data types, including purchase-based, online behavioral, demographic, and more. While many providers have access to one or more of these types of data assets, we bring them all together in-house. This powerful combination brings advertisers the most value for either enhancing their own 1st party data or using as 3rd party audiences to connect with their consumers.
Audience modeling
We reach your audiences through industry-leading modeling and drive cross platform connections via the best-in-class Oracle ID Graph™. Our in-house proprietary identity graph connects to over 95% of HH in the US with multiple different identifiers. These allow us to deliver our anonymized audiences wherever consumers are engaged, from walled gardens to the open web through traditional DSPs. Scroll down to learn more about the Oracle ID Graph™.
Customer data augmentation
Enhance 1st party data with 3rd party data to gain a deeper understanding of your customers and reach them in new channels. Combining both enables marketers can take a giant leap forward in two key areas: effectively communicate with their existing customers and target a much wider audience of potential customers with highly relevant messaging that rises above the noise.
Safeguarding consumer privacy
Backed by 40 years of protecting consumer data from our parent company, our privacy-centric approach keeps security and compliance at the core of our products.
Oracle Premier Data Providers
Through close collaboration with companies that have demonstrated a mutual interest in strong and industry-leading datasets, Oracle offers a portfolio of unique, accurate, and relevant branded data that allows marketers to drive positive business outcomes.
5 steps to making targeted audiences central to your digital strategy
Learn how to leverage an “audience-first” approach that reduces waste and increases campaign efficiency.
Oracle ID Graph™
In today’s fragmented consumer landscape, accurate identity is a critical component of a sound marketing strategy. At the center of all Oracle Data Cloud solutions is the powerful identity resolution technology behind the Oracle ID Graph™—uniting disparate data sources to form a unique, singular consumer profile. This allows marketers to focus their efforts on people-based marketing and reach real people across all their touchpoints.
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Oracle Data Cloud Customer Stories
“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”
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Pandora Provides Advertisers with Greater Flexibility and Precision Using Oracle Data Cloud
“Instead of keeping traditional TV metrics separate from digital marketing, it's finally possible with Oracle audiences to attribute offline conversions to the effective channels and dayparts across them both.”
Transunion
The Automotive Advertising Group Enables a Nissan Dealership to Identify In-Market Prospects with Oracle Audience Data
“We're thrilled with the match rate we're seeing with Oracle Data Cloud. We're seeing 2-3X the results that we had with our previous vendor.”
Shoe Carnival
Shoe Carnival Reaches Over 6 Million Customers Offline Using Oracle's Industry-Leading ID Graph
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Oracle Data Cloud Helps Pinterest Become a High-Value Advertising Platform