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Oracle Live logo

The Future of CRM:
Engineering Better Experiences

Monday, September 20, 2021
3:30 p.m. PT / 6:30 p.m. ET / 7:30 p.m. BRT

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Join Larry Ellison as he unveils innovations in marketing and sales automation

Marketers and sales organizations are dogged by complex, manual, error-prone processes that delay pipeline-generating activity.

On September 20, Oracle ushers in a new era of automation, erasing the boundaries between marketing and sales in CRM systems that prevent companies from growing sales and revenue.

Don’t miss this announcement from one of the most disruptive voices in the industry. Join to learn about the future of CRM for marketers and sales teams.

Featured speakers

Larry Ellison
Larry Ellison Chairman of the Board and Chief Technology Officer, Oracle

Larry Ellison is chairman of Oracle Corporation and chief technology officer. He founded the company in 1977 and served as CEO until September 2014. He also races sailboats, flies planes, and plays tennis and guitar.

Rob Tarkoff
Rob Tarkoff Executive Vice President and General Manager, Oracle Advertising and Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

Ariel Kelman
Ariel Kelman Executive Vice President and Chief Marketing Officer, Oracle

Ariel Kelman is executive vice president and chief marketing officer at Oracle, overseeing Oracle’s entire global marketing strategy.

Most recently, Kelman was vice president of worldwide marketing for Amazon Web Services, where he drove programs to define the company's position in the cloud infrastructure market. Prior to Amazon, Kelman served as vice president of platform product marketing at

Kelman holds a BA in economics from the University of California at Berkeley.

Past event highlights

Quarterly Update on Innovations for Advertising and CX (5:21)

May 12, 2021

Learn how Oracle is investing in purpose-built AI to enable organizations to develop amazing customer experiences.

Responsive Selling in the Experience Economy (2:30)

November 9, 2020

Oracle Cloud CX offers you the solutions you need to spend more time selling to and servicing your customers.

“Oracle offers a unified enterprise offering that includes ERP, CRM, platform and business intelligence capabilities. Its responsive design within Oracle Sales provides a unified experience for the seller that creates an environment for productivity and efficiency.”

Oracle named a leader in 2021 Gartner Market Quadrant for Sales Force Automation

“Oracle has a robust experience platform, with strength in commerce and campaigns...Oracle is a good fit for companies that are looking for a suite of experience capabilities that are pre-integrated into the business objects managed by their Oracle enterprise applications.”

Oracle named a leader in The Forrester Wave: Digital Experience Platforms, Q3 2021

“Oracle demonstrates continuous delivery of innovations, with a focus on proactive and predictive service in the CEC market.”

Oracle named a leader in 2021 Gartner Market Quadrant for CRM Customer Engagement Center

“Oracle’s modular architecture enables utilities to choose which CX products to deploy and which products to add on later as their strategy develops, while maintaining single customer master data and benefitting from pre-integrated front- and back-office capabilities.”

Oracle named a leader in IDC MarketScape: Worldwide Customer Experience Management Solutions for Utilities 2021